用强化学习思想改进深度学习,提升电商购买行为预测准确率。
Predicting E-commerce Purchase Behavior using a DQN-Inspired Deep Learning Model for enhanced adaptability
- 结合LSTM与DQN思路,捕捉用户行为的时序模式
- 在超88万用户会话上达到88%准确率和0.88的AUC
- 适合需要精准预测购买意图的电商平台使用
本文提出一种基于深度强化学习思想的新型深度学习模型,用于预测电商平台中的用户购买意图与产品需求。针对在线零售中用户行为数据存在严重类别不平衡(购买事件远少于非购买)的问题,该方法融合长短期记忆网络(LSTM)的序列建模能力与深度Q网络(DQN)的战略决策机制,在包含超过885,000个用户会话、每个会话具有1,114个特征的大规模数据集上进行评估。实验表明,该模型在不同分类阈值下均能平衡精确率与召回率,整体准确率达到88%,AUC-ROC为0.88。相较于传统机器学习与标准深度学习方法,本模型在捕捉复杂用户行为时序模式方面表现更优。其性能与可扩展性使其适用于处理高维、序列化电商数据的实际应用场景,对需求预测、个性化推荐及营销策略优化具有重要意义。
原文摘要 · Abstract (English)
This paper presents a novel approach to predicting buying intent and product demand in e-commerce settings, leveraging a Deep Q-Network (DQN) inspired architecture. In the rapidly evolving landscape of online retail, accurate prediction of user behavior is crucial for optimizing inventory management, personalizing user experiences, and maximizing sales. Our method adapts concepts from reinforcement learning to a supervised learning context, combining the sequential modeling capabilities of Long Short-Term Memory (LSTM) networks with the strategic decision-making aspects of DQNs. We evaluate our model on a large-scale e-commerce dataset comprising over 885,000 user sessions, each characterized by 1,114 features. Our approach demonstrates robust performance in handling the inherent class imbalance typical in e-commerce data, where purchase events are significantly less frequent than non-purchase events. Through comprehensive experimentation with various classification thresholds, we show that our model achieves a balance between precision and recall, with an overall accuracy of 88\% and an AUC-ROC score of 0.88. Comparative analysis reveals that our DQN-inspired model offers advantages over traditional machine learning and standard deep learning approaches, particularly in its ability to capture complex temporal patterns in user behavior. The model's performance and scalability make it well-suited for real-world e-commerce applications dealing with high-dimensional, sequential data. This research contributes to the field of e-commerce analytics by introducing a novel predictive modeling technique that combines the strengths of deep learning and reinforcement learning paradigms. Our findings have significant implications for improving demand forecasting, personalizing user experiences, and optimizing marketing strategies in online retail environments.
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