让推荐系统像人一样思考:用思维链解释用户喜好原因
RecCoT: Enhancing Recommendation via Chain-of-Thought
- 引入思维链机制,融合行为与内容反馈生成可解释推荐逻辑
- 在MovieLens数据集上实现4.3%的推荐准确率提升
- 适合需要可解释性推荐的电商、内容平台场景
在实际应用中,用户通过多种方式与物品互动,包括点击、不感兴趣、长时间浏览等隐式反馈,以及评论、评分等显式反馈。现代推荐系统主要从大规模隐式二元反馈流中学习用户-物品协同信号,并基于用户历史交互推荐高度相似的物品。然而,这种协同连接范式忽视了物品本身的实际内容,仅关注行为共现概率高的项目组合,导致系统难以理解用户为何喜欢或不喜欢某些物品。为缓解此问题,部分工作尝试利用基于内容的评论捕捉语义知识以增强推荐模型,但多数方法仅聚焦于预测评论评分,无法提供人类可理解的解释。
原文摘要 · Abstract (English)
In real-world applications, users always interact with items in multiple aspects, such as through implicit binary feedback (e.g., clicks, dislikes, long views) and explicit feedback (e.g., comments, reviews). Modern recommendation systems (RecSys) learn user-item collaborative signals from these implicit feedback signals as a large-scale binary data-streaming, subsequently recommending other highly similar items based on users' personalized historical interactions. However, from this collaborative-connection perspective, the RecSys does not focus on the actual content of the items themselves but instead prioritizes higher-probability signals of behavioral co-occurrence among items. Consequently, under this binary learning paradigm, the RecSys struggles to understand why a user likes or dislikes certain items. To alleviate it, some works attempt to utilize the content-based reviews to capture the semantic knowledge to enhance recommender models. However, most of these methods focus on predicting the ratings of reviews, but do not provide a human-understandable explanation.
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