arXiv:2506.22098cs.CLcs.CY2025-06

分析推特上热门账号在三大议题中的语言复杂度,揭示立场与内容质量如何影响表达方式。

Involvement drives complexity of language in online debates

  • 从账号类型、政治倾向、内容可信度和情绪倾向四维度分析语言复杂度
  • 负面与攻击性内容使用者语言更复杂,同立场者逐渐形成共同术语
  • 研究适用于关注网络舆论、社交媒体语言演化与意识形态传播的读者

语言是人类社会的核心组成部分,持续响应社会变迁与跨文化互动等多重刺激。技术进步深刻改变了沟通方式,社交媒体成为融合娱乐内容与复杂社会动态的关键平台。随着这些平台重塑公共话语,分析用户生成内容的语言特征对于理解其广泛社会影响至关重要。本文研究了推特上在新冠、COP26 和俄乌战争三个全球重大争议话题中具有影响力的账号所产生内容的语言复杂度。通过结合多种文本复杂度指标,评估语言使用在账号类型、政治倾向、内容可靠性及情感倾向四个关键维度上的差异。结果表明,在所有四个维度均存在显著差异:个人与组织账号间、立场偏执与温和用户之间、高可信度与低可信度内容生产者之间的语言复杂度不同。此外,发布更多负面与攻击性内容的用户倾向于使用更复杂的语言,且具有相似政治立场和可信度的用户趋于形成共同术语体系。研究为数字平台的社会语言学动态提供了新见解,深化了对语言如何反映在线空间中意识形态与社会结构的理解。

原文摘要 · Abstract (English)

Language is a fundamental aspect of human societies, continuously evolving in response to various stimuli, including societal changes and intercultural interactions. Technological advancements have profoundly transformed communication, with social media emerging as a pivotal force that merges entertainment-driven content with complex social dynamics. As these platforms reshape public discourse, analyzing the linguistic features of user-generated content is essential to understanding their broader societal impact. In this paper, we examine the linguistic complexity of content produced by influential users on Twitter across three globally significant and contested topics: COVID-19, COP26, and the Russia-Ukraine war. By combining multiple measures of textual complexity, we assess how language use varies along four key dimensions: account type, political leaning, content reliability, and sentiment. Our analysis reveals significant differences across all four axes, including variations in language complexity between individuals and organizations, between profiles with sided versus moderate political views, and between those associated with higher versus lower reliability scores. Additionally, profiles producing more negative and offensive content tend to use more complex language, with users sharing similar political stances and reliability levels converging toward a common jargon. Our findings offer new insights into the sociolinguistic dynamics of digital platforms and contribute to a deeper understanding of how language reflects ideological and social structures in online spaces.

社交媒体语言复杂度舆论分析推特研究

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