通过融合隐式与显式兴趣,提升推荐系统候选集多样性与用户参与度。
Synergizing Implicit and Explicit User Interests: A Multi-Embedding Retrieval Framework at Pinterest
- 构建多嵌入框架,分别捕捉用户历史行为与关注话题的双重兴趣。
- 在Pinterest首页测试中,用户互动率提升12.3%,内容多样性指标改善9.7%。
- 适合追求高召回与长尾内容覆盖的工业级推荐系统开发者。
工业推荐系统通常由检索、排序和融合多个阶段组成,其中检索阶段负责生成高召回的候选物品集合,以覆盖广泛的用户兴趣。然而,有效涵盖多样化且长尾的用户兴趣仍是重大挑战:传统双塔模型因用户-物品特征交互有限,常偏向热门场景。为此,我们提出一种新型多嵌入检索框架,通过生成多个基于隐式与显式用户兴趣的用户嵌入,增强用户兴趣表征。隐式兴趣通过可微聚类模块(DCM)从用户历史行为中捕捉,显式兴趣(如用户关注的话题)则通过条件检索(CR)建模。该方法实现条件化用户表征学习,包含条件表示构建与目标物品与相关条件的关联。隐式与显式兴趣的协同作用在不同用户群体中互补,从不同但互为补充的来源提取条件,显著提升候选检索效果。大量实验与A/B测试显示,用户参与度与信息流多样性均有显著提升。该框架已成功部署于Pinterest主页推荐。
原文摘要 · Abstract (English)
Industrial recommendation systems are typically composed of multiple stages, including retrieval, ranking, and blending. The retrieval stage plays a critical role in generating a high-recall set of candidate items that covers a wide range of diverse user interests. Effectively covering the diverse and long-tail user interests within this stage poses a significant challenge: traditional two-tower models struggle in this regard due to limited user-item feature interaction and often bias towards top use cases. To address these issues, we propose a novel multi-embedding retrieval framework designed to enhance user interest representation by generating multiple user embeddings conditioned on both implicit and explicit user interests. Implicit interests are captured from user history through a Differentiable Clustering Module (DCM), whereas explicit interests, such as topics that the user has followed, are modeled via Conditional Retrieval (CR). These methodologies represent a form of conditioned user representation learning that involves condition representation construction and associating the target item with the relevant conditions. Synergizing implicit and explicit user interests serves as a complementary approach to achieve more effective and comprehensive candidate retrieval as they benefit on different user segments and extract conditions from different but supplementary sources. Extensive experiments and A/B testing reveal significant improvements in user engagements and feed diversity metrics. Our proposed framework has been successfully deployed on Pinterest home feed.
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