用户输入文字即可自定义图像重点区域，灵活调节画质分配。

Region of Interest (ROI)-based image compression optimizes bit allocation by prioritizing ROI for higher-quality reconstruction. However, as the users (including human clients and downstream machine tasks) become more diverse, ROI-based image compression needs to be customizable to support various preferences. For example, different users may define distinct ROI or require different quality trade-offs between ROI and non-ROI. Existing ROI-based image compression schemes predefine the ROI, making it unchangeable, and lack effective mechanisms to balance reconstruction quality between ROI and non-ROI. This work proposes a paradigm for customizable ROI-based deep image compression. First, we develop a Text-controlled Mask Acquisition (TMA) module, which allows users to easily customize their ROI for compression by just inputting the corresponding semantic \emph{text}. It makes the encoder controlled by text. Second, we design a Customizable Value Assign (CVA) mechanism, which masks the non-ROI with a changeable extent decided by users instead of a constant one to manage the reconstruction quality trade-off between ROI and non-ROI. Finally, we present a Latent Mask Attention (LMA) module, where the latent spatial prior of the mask and the latent Rate-Distortion Optimization (RDO) prior of the image are extracted and fused in the latent space, and further used to optimize the latent representation of the source image. Experimental results demonstrate that our proposed customizable ROI-based deep image compression paradigm effectively addresses the needs of customization for ROI definition and mask acquisition as well as the reconstruction quality trade-off management between the ROI and non-ROI.