提升社交媒体中群体推荐的精准度与实时性,考虑社交影响动态变化。
Enhanced Influence-aware Group Recommendation for Online Media Propagation
- 通过图采样减少社交网络冗余,捕捉群体与内容的演化动态。
- 提出动态独立级联模型,预测影响随时间在群体与内容间的传播。
- 构建两级哈希索引,实现群组实时推荐,效率显著提升。
社交媒体流中的群体推荐因在电商、娱乐和新闻传播等领域的广泛应用而受到关注。通过利用社交关系与群体行为,群体推荐(GR)旨在为一组用户而非单个用户推荐更准确且吸引人的内容。近年来,考虑社交影响对群体决策作用的影响感知群体推荐(IGR)成为重要方向。然而,该任务仍面临三大挑战:社交图规模庞大且持续增长、群体内影响传播具有内在动态性,以及实时群组-项目匹配计算开销高。为此,本文提出增强型影响感知群体推荐(EIGR)框架。首先,引入基于图提取的采样(GES)策略,最小化多时序社交图间的冗余,有效捕捉群体与项目演化的动态特征;其次,设计新型动态独立级联(DYIC)模型,预测影响随时间在社交项目与用户群组间的传播过程;最后,开发两级哈希用户群组索引(UG-Index),高效组织用户群组并支持实时推荐生成。在真实数据集上的大量实验表明,所提框架EIGR在效果与效率上均优于当前最优基线。
原文摘要 · Abstract (English)
Group recommendation over social media streams has attracted significant attention due to its wide applications in domains such as e-commerce, entertainment, and online news broadcasting. By leveraging social connections and group behaviours, group recommendation (GR) aims to provide more accurate and engaging content to a set of users rather than individuals. Recently, influence-aware GR has emerged as a promising direction, as it considers the impact of social influence on group decision-making. In earlier work, we proposed Influence-aware Group Recommendation (IGR) to solve this task. However, this task remains challenging due to three key factors: the large and ever-growing scale of social graphs, the inherently dynamic nature of influence propagation within user groups, and the high computational overhead of real-time group-item matching. To tackle these issues, we propose an Enhanced Influence-aware Group Recommendation (EIGR) framework. First, we introduce a Graph Extraction-based Sampling (GES) strategy to minimise redundancy across multiple temporal social graphs and effectively capture the evolving dynamics of both groups and items. Second, we design a novel DYnamic Independent Cascade (DYIC) model to predict how influence propagates over time across social items and user groups. Finally, we develop a two-level hash-based User Group Index (UG-Index) to efficiently organise user groups and enable real-time recommendation generation. Extensive experiments on real-world datasets demonstrate that our proposed framework, EIGR, consistently outperforms state-of-the-art baselines in both effectiveness and efficiency.
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