让推荐模型理解用户当前浏览类别,提升推荐精准度与多样性。
Efficient and Effective Query Context-Aware Learning-to-Rank Model for Sequential Recommendation
- 在注意力机制中融合用户当前浏览类别信息
- 在线下和线上实验中显著提升推荐相关性与多样性
- 适合需要结合上下文意图的个性化推荐场景
现代序列推荐系统普遍采用基于Transformer的模型进行下一步项目预测。尽管这类模型在效率与性能之间取得了良好平衡,但如何有效融入交互发生的查询上下文(如浏览类别)仍具挑战。准确捕捉查询上下文对优化排序相关性和提升用户参与度至关重要,因其能提供会话中用户意图的关键信号。与物品特征不同,历史查询上下文通常与物品序列不对齐,且在推理阶段可能因隐私限制或特征存储问题无法获取,导致其融入Transformer既困难又易出错。本文以因果语言建模训练的Transformer为例,分析了多种集成查询上下文的策略。提出一种新方法,可在注意力机制内有效融合物品序列与查询上下文。通过在大规模在线平台及公开数据集上的大量离线与在线实验,证明该方法能有效提升模型在相关性与多样性方面的排序质量。
原文摘要 · Abstract (English)
Modern sequential recommender systems commonly use transformer-based models for next-item prediction. While these models demonstrate a strong balance between efficiency and quality, integrating interleaving features - such as the query context (e.g., browse category) under which next-item interactions occur - poses challenges. Effectively capturing query context is crucial for refining ranking relevance and enhancing user engagement, as it provides valuable signals about user intent within a session. Unlike item features, historical query context is typically not aligned with item sequences and may be unavailable at inference due to privacy constraints or feature store limitations - making its integration into transformers both challenging and error-prone. This paper analyzes different strategies for incorporating query context into transformers trained with a causal language modeling procedure as a case study. We propose a new method that effectively fuses the item sequence with query context within the attention mechanism. Through extensive offline and online experiments on a large-scale online platform and open datasets, we present evidence that our proposed method is an effective approach for integrating query context to improve model ranking quality in terms of relevance and diversity.
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