用带情绪记忆的LLM模拟信息传播,让虚拟用户更像真人。
LLMs are Introvert
- 引入基于社会信息加工理论的思维链机制,增强情绪感知。
- 改进后模型在立场识别与心理真实度上显著提升。
- 适合研究虚假信息传播、社交行为建模的学者使用。
社交媒体和生成式AI的爆发式增长重塑了信息传播方式,虽加强了连接性,但也加速了虚假信息的扩散。理解传播动态并制定有效控制策略至关重要。传统模型如SIR仅提供基础洞见,难以捕捉在线互动的复杂性。先进方法如注意力机制和图神经网络虽提升了准确性,但通常忽略用户心理与行为动态。大语言模型(LLMs)具备类人推理能力,为模拟心理层面提供了新可能。本文构建了一个基于LLM的仿真环境,捕捉代理者态度、情绪与反应的演化。初步实验发现,LLM生成的行为与真实人类动态存在显著差距,尤其在立场判断与心理真实性方面。通过社会信息加工理论评估,发现根本问题在于标准LLM训练中缺乏情感处理,导致目标设定与反馈评估失真。为此,提出情感引导记忆增强的社交信息加工思维链(SIP-CoT)机制,提升对社交线索的理解、目标个性化及反馈评价能力。实验验证,SIP-CoT增强后的LLM代理能更有效地处理社会信息,其行为、态度与情绪更接近真实人际互动。本研究揭示当前基于LLM的传播模拟的关键局限,并证明整合SIP-CoT与情感记忆可显著提升代理的社会智能与真实感。
原文摘要 · Abstract (English)
The exponential growth of social media and generative AI has transformed information dissemination, fostering connectivity but also accelerating the spread of misinformation. Understanding information propagation dynamics and developing effective control strategies is essential to mitigate harmful content. Traditional models, such as SIR, provide basic insights but inadequately capture the complexities of online interactions. Advanced methods, including attention mechanisms and graph neural networks, enhance accuracy but typically overlook user psychology and behavioral dynamics. Large language models (LLMs), with their human-like reasoning, offer new potential for simulating psychological aspects of information spread. We introduce an LLM-based simulation environment capturing agents' evolving attitudes, emotions, and responses. Initial experiments, however, revealed significant gaps between LLM-generated behaviors and authentic human dynamics, especially in stance detection and psychological realism. A detailed evaluation through Social Information Processing Theory identified major discrepancies in goal-setting and feedback evaluation, stemming from the lack of emotional processing in standard LLM training. To address these issues, we propose the Social Information Processing-based Chain of Thought (SIP-CoT) mechanism enhanced by emotion-guided memory. This method improves the interpretation of social cues, personalization of goals, and evaluation of feedback. Experimental results confirm that SIP-CoT-enhanced LLM agents more effectively process social information, demonstrating behaviors, attitudes, and emotions closer to real human interactions. In summary, this research highlights critical limitations in current LLM-based propagation simulations and demonstrates how integrating SIP-CoT and emotional memory significantly enhances the social intelligence and realism of LLM agents.
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