用分层交互摘要和对比提示生成可解释推荐,提升推荐可信度。
Hierarchical Interaction Summarization and Contrastive Prompting for Explainable Recommendations
- 通过分层总结用户-物品交互生成带语义的文本画像
- 对比提示使大模型生成更高质量的推荐解释,提升5%的GPTScore
- 适合需要高可信推荐系统的场景,如电商、内容平台
可解释推荐通过用户与物品的交互信息生成推荐理由,增强用户信任与系统透明性。现有方法多依赖将用户和物品特征编码为嵌入向量,但常因降维、稀疏交互导致信息丢失。尽管大语言模型(LLMs)被用于基于嵌入生成解释,但由于嵌入缺乏内在语义,模型需调整参数以理解,仍会引入信息损失。为此,本文提出结合层次交互摘要的画像生成(PGHIS),利用预训练大模型对用户-物品交互进行分层总结,生成结构化文本画像作为用户和物品特性的显式表示。同时提出对比提示解释生成(CPEG),通过对比学习引导另一个推理型语言模型生成高质量的推荐解释真值。最终,以用户和物品的文本画像为输入,高质量解释为输出,微调大模型生成解释。在多个数据集上的实验表明,该方法优于现有最优方法,在可解释性指标(如GPTScore提升5%)和文本质量上均有显著提升。生成的真值解释相比用户自写评论和其他方法,胜率更高,验证了CPEG的有效性。
原文摘要 · Abstract (English)
Explainable recommendations, which use the information of user and item with interaction to generate a explanation for why the user would interact with the item, are crucial for improving user trust and decision transparency to the recommender system. Existing methods primarily rely on encoding features of users and items to embeddings, which often leads to information loss due to dimensionality reduction, sparse interactions, and so on. With the advancements of large language models (LLMs) in language comprehension, some methods use embeddings as LLM inputs for explanation generation. However, since embeddings lack inherent semantics, LLMs must adjust or extend their parameters to interpret them, a process that inevitably incurs information loss. To address this issue, we propose a novel approach combining profile generation via hierarchical interaction summarization (PGHIS), which leverages a pretrained LLM to hierarchically summarize user-item interactions, generating structured textual profiles as explicit representations of user and item characteristics. Additionally, we propose contrastive prompting for explanation generation (CPEG) which employs contrastive learning to guide another reasoning language models in producing high-quality ground truth recommendation explanations. Finally, we use the textual profiles of user and item as input and high-quality explanation as output to fine-tune a LLM for generating explanations. Experimental results on multiple datasets demonstrate that our approach outperforms existing state-of-the-art methods, achieving a great improvement on metrics about explainability (e.g., 5% on GPTScore) and text quality. Furthermore, our generated ground truth explanations achieve a significantly higher win rate compared to user-written reviews and those produced by other methods, demonstrating the effectiveness of CPEG in generating high-quality ground truths.
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