arXiv:2507.09055cs.SIcs.IR2025-07被引 4

用新方法找出网络谣言关键传播者,提升干预效果44.83%。

Analysing Health Misinformation with Advanced Centrality Metrics in Online Social Networks

  • 引入动态影响、易感性与传播三类新指标,捕捉网络演化特性
  • 新指标发现24个传统方法遗漏的关键节点,联合识别率达42个
  • 结合新指标可使谣言干预效果提升至62.5%,适合公共健康监管

新冠疫情等全球危机中,健康谣言在在线社交网络(OSNs)中的快速传播对公共卫生、社会稳定和机构信任构成挑战。传统中心性度量虽长期用于理解信息流动,但在危机期间复杂动态的网络中存在局限。本研究提出并比较三种新型中心性指标:动态影响中心性(DIC)、健康谣言易感性中心性(MVC)与传播中心性(PC),融合时间动态、脆弱性及多层网络交互特征。基于FibVID数据集,传统方法识别出29个关键节点,新方法额外发现24个独特节点,联合识别达42个,提升44.83%。基准干预减少谣言50%,结合新指标后提升至62.5%,改善25%。在覆盖非新冠健康谣言的Monant医学谣言数据集上验证,新框架同样有效,识别出传统方法未捕获的影响者。结果表明,结合传统与新型度量能更稳健、通用地应对不同网络环境中的健康谣言传播。

原文摘要 · Abstract (English)

The rapid spread of health misinformation on online social networks (OSNs) during global crises such as the COVID-19 pandemic poses challenges to public health, social stability, and institutional trust. Centrality metrics have long been pivotal in understanding the dynamics of information flow, particularly in the context of health misinformation. However, the increasing complexity and dynamism of online networks, especially during crises, highlight the limitations of these traditional approaches. This study introduces and compares three novel centrality metrics: dynamic influence centrality (DIC), health misinformation vulnerability centrality (MVC), and propagation centrality (PC). These metrics incorporate temporal dynamics, susceptibility, and multilayered network interactions. Using the FibVID dataset, we compared traditional and novel metrics to identify influential nodes, propagation pathways, and misinformation influencers. Traditional metrics identified 29 influential nodes, while the new metrics uncovered 24 unique nodes, resulting in 42 combined nodes, an increase of 44.83%. Baseline interventions reduced health misinformation by 50%, while incorporating the new metrics increased this to 62.5%, an improvement of 25%. To evaluate the broader applicability of the proposed metrics, we validated our framework on a second dataset, Monant Medical Misinformation, which covers a diverse range of health misinformation discussions beyond COVID-19. The results confirmed that the advanced metrics generalised successfully, identifying distinct influential actors not captured by traditional methods. In general, the findings suggest that a combination of traditional and novel centrality measures offers a more robust and generalisable framework for understanding and mitigating the spread of health misinformation in different online network contexts.

谣言传播社交网络中心性分析公共健康

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