arXiv:2507.09137cs.LGcs.AI2025-07被引 4

用Transformer融合多维度信息,精准定位用户访问的地点。

POIFormer: A Transformer-Based Framework for Accurate and Scalable Point-of-Interest Attribution

  • 通过Transformer联合建模空间、时间、上下文与行为信号
  • 在100米内超50个POI的密集区域仍保持高精度
  • 适合城市规划、个性化推荐等真实场景应用

精准识别用户访问的具体兴趣点(POI)是移动性分析、个性化服务、市场营销和城市规划的基础任务。然而,由于现实环境中GPS误差通常在2至20米之间,且城市中POI空间密度极高(如市中心100米半径内可超过50个POI),仅依赖距离难以确定实际访问目标。本文提出 extsf{POIFormer},一种基于Transformer的新型框架,能够联合建模空间邻近性、访问时间与时长、POI语义上下文特征以及用户移动模式和群体行为模式。利用Transformer的自注意力机制,该方法同时建模用户历史与未来访问(当前访问被掩码),并通过预计算的核密度估计(KDEs)融入人群行为特征,实现对大规模、高噪声移动数据集的高效准确归因。其架构具备跨数据源和地理场景的泛化能力,不依赖难以获取的数据层,适用于实际部署。在真实移动数据集上的大量实验表明,该方法在存在空间噪声与密集POI聚集的挑战环境下,显著优于现有基线。

原文摘要 · Abstract (English)

Accurately attributing user visits to specific Points of Interest (POIs) is a foundational task for mobility analytics, personalized services, marketing and urban planning. However, POI attribution remains challenging due to GPS inaccuracies, typically ranging from 2 to 20 meters in real-world settings, and the high spatial density of POIs in urban environments, where multiple venues can coexist within a small radius (e.g., over 50 POIs within a 100-meter radius in dense city centers). Relying on proximity is therefore often insufficient for determining which POI was actually visited. We introduce \textsf{POIFormer}, a novel Transformer-based framework for accurate and efficient POI attribution. Unlike prior approaches that rely on limited spatiotemporal, contextual, or behavioral features, \textsf{POIFormer} jointly models a rich set of signals, including spatial proximity, visit timing and duration, contextual features from POI semantics, and behavioral features from user mobility and aggregated crowd behavior patterns--using the Transformer's self-attention mechanism to jointly model complex interactions across these dimensions. By leveraging the Transformer to model a user's past and future visits (with the current visit masked) and incorporating crowd-level behavioral patterns through pre-computed KDEs, \textsf{POIFormer} enables accurate, efficient attribution in large, noisy mobility datasets. Its architecture supports generalization across diverse data sources and geographic contexts while avoiding reliance on hard-to-access or unavailable data layers, making it practical for real-world deployment. Extensive experiments on real-world mobility datasets demonstrate significant improvements over existing baselines, particularly in challenging real-world settings characterized by spatial noise and dense POI clustering.

POI归因Transformer移动分析空间建模

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