实测发现，提升图像检测效果关键在优化设计流程而非堆数据。

As generative Artificial Intelligence (AI) advances, the realism of AI generated imagery has reached a threshold capable of deceiving even vigilant human observers. Yet, while current AI-generated Image Detection (AID) approaches perform exceptionally well on controlled benchmark datasets, they struggle significantly with real-world cases. To study this behavior we introduce the ITW-SM dataset, a curated collection of real and AI-generated images originating from major social media platforms. We employ it to analyze the effects of key design choices typically considered when building a detector, involving its architecture, pre-trained latent spaces, training data as well as pre-processing approaches. We indicate that naively scaling the pre-training stage or opting for more training data does not always lead to better detection performance. Instead, our work reveals that it is crucial to optimize each design choice to enable the processing pipeline to propagate and effectively analyze both low-level traces as well as high-level image semantics. Building on our findings, we achieve a substantial average improvement of 26.87% in AUC across multiple state-of-the-art detection approaches and under real-world conditions, providing a roadmap for developing more resilient detectors. Our assets are available on https://mever-team.github.io/itw-sm.