arXiv:2507.12242cs.IRcs.AI2025-07

为推荐系统设计公平性机制,避免信息茧房。

Looking for Fairness in Recommender Systems

  • 引入多样性指标评估推荐结果
  • 平衡个性化与内容多样性
  • 适合关注算法社会影响的研究者

推荐系统广泛影响人们的日常体验,如社交媒体内容推荐、点餐、网购和新闻阅读。在构建社交平台内容推荐系统时,需考虑用户、内容创作者及社会三方面对公平性的诉求。核心问题在于信息茧房的形成:当推荐过于精准时,用户被局限在狭窄观点中,失去接触多元信息的机会。这对用户而言是隐性操控,对小创作者而言是曝光障碍,对社会则可能影响集体认知、行为与政治决策。本文提出通过引入多样性指标并融入评估框架,优化推荐系统在个性化与多样性之间的平衡,以促进更包容、多样的内容生态。

原文摘要 · Abstract (English)

Recommender systems can be found everywhere today, shaping our everyday experience whenever we're consuming content, ordering food, buying groceries online, or even just reading the news. Let's imagine we're in the process of building a recommender system to make content suggestions to users on social media. When thinking about fairness, it becomes clear there are several perspectives to consider: the users asking for tailored suggestions, the content creators hoping for some limelight, and society at large, navigating the repercussions of algorithmic recommendations. A shared fairness concern across all three is the emergence of filter bubbles, a side-effect that takes place when recommender systems are almost "too good", making recommendations so tailored that users become inadvertently confined to a narrow set of opinions/themes and isolated from alternative ideas. From the user's perspective, this is akin to manipulation. From the small content creator's perspective, this is an obstacle preventing them access to a whole range of potential fans. From society's perspective, the potential consequences are far-reaching, influencing collective opinions, social behavior and political decisions. How can our recommender system be fine-tuned to avoid the creation of filter bubbles, and ensure a more inclusive and diverse content landscape? Approaching this problem involves defining one (or more) performance metric to represent diversity, and tweaking our recommender system's performance through the lens of fairness. By incorporating this metric into our evaluation framework, we aim to strike a balance between personalized recommendations and the broader societal goal of fostering rich and varied cultures and points of view.

推荐系统公平性信息茧房

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