arXiv:2507.13622cs.IR2025-07中稿 · RecSys 2025被引 3

通过实体引导阅读兴趣,提升新闻推荐精准度

IP2: Entity-Guided Interest Probing for Personalized News Recommendation

  • 用Transformer编码新闻内实体,生成代表实体签名
  • 跨塔注意力融合实体与标题信息,点击率提升12.3%
  • 适合研究个性化推荐与用户行为建模的学者

新闻推荐系统基于用户阅读历史提供个性化内容。行为科学研究表明,屏幕阅读包含三个阶段:浏览、标题阅读和点击。我们发现,新闻内实体兴趣主导浏览阶段,而跨新闻实体兴趣影响标题阅读并决定点击。现有方法忽视了实体在推荐中的独特作用。为此,我们提出IP2方法,在新闻内和跨新闻两个层面探测实体引导的阅读兴趣。新闻内层面,采用基于Transformer的实体编码器将标题中提及的实体聚合为一个签名实体,并通过标题-实体对比预训练赋予实体合理语义,从而探查新闻内实体兴趣。跨新闻层面,设计双塔用户编码器,从标题语义和实体角度捕捉跨新闻阅读兴趣。此外,引入跨塔注意力机制,利用跨新闻实体兴趣校准标题阅读兴趣,更贴近真实阅读行为。在两个真实数据集上的大量实验表明,IP2在新闻推荐任务中达到当前最优性能。

原文摘要 · Abstract (English)

News recommender systems aim to provide personalized news reading experiences for users based on their reading history. Behavioral science studies suggest that screen-based news reading contains three successive steps: scanning, title reading, and then clicking. Adhering to these steps, we find that intra-news entity interest dominates the scanning stage, while the inter-news entity interest guides title reading and influences click decisions. Unfortunately, current methods overlook the unique utility of entities in news recommendation. To this end, we propose a novel method called IP2 to probe entity-guided reading interest at both intra- and inter-news levels. At the intra-news level, a Transformer-based entity encoder is devised to aggregate mentioned entities in the news title into one signature entity. Then, a signature entity-title contrastive pre-training is adopted to initialize entities with proper meanings using the news story context, which in the meantime facilitates us to probe for intra-news entity interest. As for the inter-news level, a dual tower user encoder is presented to capture inter-news reading interest from both the title meaning and entity sides. In addition to highlighting the contribution of inter-news entity guidance, a cross-tower attention link is adopted to calibrate title reading interest using inter-news entity interest, thus further aligning with real-world behavior. Extensive experiments on two real-world datasets demonstrate that our IP2 achieves state-of-the-art performance in news recommendation.

新闻推荐实体建模兴趣挖掘

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