RaMen通过多策略学习,更精准构建商品组合。
RaMen: Multi-Strategy Multi-Modal Learning for Bundle Construction
- 融合内在特征与外部协同信号,双路径建模组合结构
- 在多个数据集上超越现有模型,提升组合推荐效果
- 适合需要精细组合建模的电商与内容推荐场景
现有捆绑组合构建研究仅依赖用户反馈的二分图或使用语义信息增强物品表示,难以捕捉真实世界组合中隐藏的复杂关系,导致组合表示不充分。为克服此局限,本文提出RaMen,一种全新的多策略多模态学习方法。RaMen通过显式策略感知学习(ESL)和隐式策略感知学习(ISL),同时利用物品内在特性与外部协同信号建模组合结构。ESL采用任务特定注意力机制编码多模态数据并引导物品间协同关系,显式捕获关键组合特征;ISL则通过超边依赖计算与超图消息传递,挖掘物品组间的共享潜在意图。多策略融合使模型学习到更全面、鲁棒的组合表示。同时,引入多策略对齐与区分模块,促进策略间知识迁移并强化物品/组合间的区分能力。大量实验表明,RaMen在多个领域均优于当前最优模型,为复杂物品集合问题提供了有价值的新见解。
原文摘要 · Abstract (English)
Existing studies on bundle construction have relied merely on user feedback via bipartite graphs or enhanced item representations using semantic information. These approaches fail to capture elaborate relations hidden in real-world bundle structures, resulting in suboptimal bundle representations. To overcome this limitation, we propose RaMen, a novel method that provides a holistic multi-strategy approach for bundle construction. RaMen utilizes both intrinsic (characteristics) and extrinsic (collaborative signals) information to model bundle structures through Explicit Strategy-aware Learning (ESL) and Implicit Strategy-aware Learning (ISL). ESL employs task-specific attention mechanisms to encode multi-modal data and direct collaborative relations between items, thereby explicitly capturing essential bundle features. Moreover, ISL computes hyperedge dependencies and hypergraph message passing to uncover shared latent intents among groups of items. Integrating diverse strategies enables RaMen to learn more comprehensive and robust bundle representations. Meanwhile, Multi-strategy Alignment & Discrimination module is employed to facilitate knowledge transfer between learning strategies and ensure discrimination between items/bundles. Extensive experiments demonstrate the effectiveness of RaMen over state-of-the-art models on various domains, justifying valuable insights into complex item set problems.
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