arXiv:2507.15395cs.IR2025-07中稿 · RecSys2025被引 5

通过图信息瓶颈缓解多行为推荐中的噪声与分布差异问题。

Hierarchical Graph Information Bottleneck for Multi-Behavior Recommendation

  • 基于信息瓶颈思想构建分层图模型,压缩冗余信息
  • 动态剪枝边的图优化器有效降低辅助行为噪声影响
  • 在工业场景与公开数据集上均显著提升推荐效果

在真实推荐场景中,用户常通过多种行为互动。多行为推荐算法利用辅助行为提升主目标行为(如购买)的预测性能,以缓解数据稀疏问题。现有方法多采用级联或并行结构捕捉行为关系,但仍面临两大挑战:行为间分布差异大,以及辅助行为噪声引发负迁移。本文提出一种模型无关的分层图信息瓶颈(HGIB)框架,遵循信息瓶颈原则,优化学习紧凑而充分的表示,保留对目标行为预测关键的信息,同时消除无关冗余。为进一步抑制交互噪声,引入图精炼编码器(GRE),通过可学习的边丢弃机制动态修剪冗余边。我们在三个真实公开数据集上进行全面实验,验证了框架的有效性。此外,在多个实际工业场景中扩展评估并开展在线A/B测试,结果再次显示推荐性能显著提升。代码已开源:https://github.com/zhy99426/HGIB。

原文摘要 · Abstract (English)

In real-world recommendation scenarios, users typically engage with platforms through multiple types of behavioral interactions. Multi-behavior recommendation algorithms aim to leverage various auxiliary user behaviors to enhance prediction for target behaviors of primary interest (e.g., buy), thereby overcoming performance limitations caused by data sparsity in target behavior records. Current state-of-the-art approaches typically employ hierarchical design following either cascading (e.g., view$\rightarrow$cart$\rightarrow$buy) or parallel (unified$\rightarrow$behavior$\rightarrow$specific components) paradigms, to capture behavioral relationships. However, these methods still face two critical challenges: (1) severe distribution disparities across behaviors, and (2) negative transfer effects caused by noise in auxiliary behaviors. In this paper, we propose a novel model-agnostic Hierarchical Graph Information Bottleneck (HGIB) framework for multi-behavior recommendation to effectively address these challenges. Following information bottleneck principles, our framework optimizes the learning of compact yet sufficient representations that preserve essential information for target behavior prediction while eliminating task-irrelevant redundancies. To further mitigate interaction noise, we introduce a Graph Refinement Encoder (GRE) that dynamically prunes redundant edges through learnable edge dropout mechanisms. We conduct comprehensive experiments on three real-world public datasets, which demonstrate the superior effectiveness of our framework. Beyond these widely used datasets in the academic community, we further expand our evaluation on several real industrial scenarios and conduct an online A/B testing, showing again a significant improvement in multi-behavior recommendations. The source code of our proposed HGIB is available at https://github.com/zhy99426/HGIB.

推荐系统多行为图神经网络信息瓶颈

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