arXiv:2507.16847cs.SIcs.IR2025-07被引 1

用多模型融合预测用户社交行为演化,提升推荐与风险预警能力

EVOLVE-X: Embedding Fusion and Language Prompting for User Evolution Forecasting on Social Media

  • 融合Llama、Mistral等大模型与BERT等语言模型,通过提示工程与联合嵌入分析用户演化
  • GPT-2在跨模态配置下困惑度最低(8.21),优于RoBERTa(9.11)和BERT
  • 适用于社交平台好友推荐、活动预测及长期行为风险预警

社交媒体是人们分享情绪、日常与生活事件的重要渠道。从账号创建起,用户逐步扩展社交圈,通过发帖、评论和分享内容积极参与。其行为随时间演变,受人口统计特征与社交网络影响。本研究提出一种新方法,利用Llama-3-Instruct、Mistral-7B-Instruct、Gemma-7B-IT等开源模型结合提示工程,协同GPT-2、BERT、RoBERTa通过联合嵌入技术,分析并预测用户在社交平台上的长期行为演化。实验表明该方法能有效预判用户社交关系变化、未来连接及活动趋势。其中,跨模态配置下GPT-2取得最低困惑度(8.21),优于RoBERTa(9.11)和BERT,凸显跨模态融合的优势。该方法可应用于好友推荐、行为预测等场景,助力识别潜在负面行为,提供早期预警,帮助用户做出更明智决策。

原文摘要 · Abstract (English)

Social media platforms serve as a significant medium for sharing personal emotions, daily activities, and various life events, ensuring individuals stay informed about the latest developments. From the initiation of an account, users progressively expand their circle of friends or followers, engaging actively by posting, commenting, and sharing content. Over time, user behavior on these platforms evolves, influenced by demographic attributes and the networks they form. In this study, we present a novel approach that leverages open-source models Llama-3-Instruct, Mistral-7B-Instruct, Gemma-7B-IT through prompt engineering, combined with GPT-2, BERT, and RoBERTa using a joint embedding technique, to analyze and predict the evolution of user behavior on social media over their lifetime. Our experiments demonstrate the potential of these models to forecast future stages of a user's social evolution, including network changes, future connections, and shifts in user activities. Experimental results highlight the effectiveness of our approach, with GPT-2 achieving the lowest perplexity (8.21) in a Cross-modal configuration, outperforming RoBERTa (9.11) and BERT, and underscoring the importance of leveraging Cross-modal configurations for superior performance. This approach addresses critical challenges in social media, such as friend recommendations and activity predictions, offering insights into the trajectory of user behavior. By anticipating future interactions and activities, this research aims to provide early warnings about potential negative outcomes, enabling users to make informed decisions and mitigate risks in the long term.

用户演化社交预测多模型融合

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