arXiv:2507.17718cs.CLcs.AI2025-07

用AI打电话做问卷,更自然高效还能保证研究严谨性。

AI Telephone Surveying: Automating Quantitative Data Collection with an AI Interviewer

  • 基于大模型和语音技术构建可对话的AI interviewer
  • 完成率、断联率、满意度均达标,短问卷效果更优
  • 适合需要大规模定量调研的研究者使用

随着语音交互人工智能的发展,定量调查研究迎来新数据采集方式:AI电话调查。通过使用AI进行电话访谈,研究人员可在保持类人互动与方法严谨性的前提下扩大样本规模。与早期依赖交互式语音应答(IVR)的技术不同,语音AI能更好应对打断、纠错等人类语言特点,实现更自然的应答体验。我们构建并测试了一个基于大语言模型(LLM)、自动语音识别(ASR)和语音合成技术的AI调查系统,专为定量研究设计,严格遵循问题顺序随机化、答案顺序随机化及措辞精确等研究规范。为验证有效性,我们利用SSRS意见面板开展两次试点调查,并另安排人工调查以评估受访者体验。测量了三项关键指标:问卷完成率、中断率与受访者满意度。结果显示,较短的问卷与更具响应性的AI访谈者可能提升所有三项指标的表现。

原文摘要 · Abstract (English)

With the rise of voice-enabled artificial intelligence (AI) systems, quantitative survey researchers have access to a new data-collection mode: AI telephone surveying. By using AI to conduct phone interviews, researchers can scale quantitative studies while balancing the dual goals of human-like interactivity and methodological rigor. Unlike earlier efforts that used interactive voice response (IVR) technology to automate these surveys, voice AI enables a more natural and adaptive respondent experience as it is more robust to interruptions, corrections, and other idiosyncrasies of human speech. We built and tested an AI system to conduct quantitative surveys based on large language models (LLM), automatic speech recognition (ASR), and speech synthesis technologies. The system was specifically designed for quantitative research, and strictly adhered to research best practices like question order randomization, answer order randomization, and exact wording. To validate the system's effectiveness, we deployed it to conduct two pilot surveys with the SSRS Opinion Panel and followed-up with a separate human-administered survey to assess respondent experiences. We measured three key metrics: the survey completion rates, break-off rates, and respondent satisfaction scores. Our results suggest that shorter instruments and more responsive AI interviewers may contribute to improvements across all three metrics studied.

AI访谈电话调查定量研究

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