解决跨域推荐中非重叠用户被忽视的问题,让所有用户都受益。
Leave No One Behind: Fairness-Aware Cross-Domain Recommender Systems for Non-Overlapping Users
- 为非重叠用户生成虚拟嵌入,用双注意力机制捕捉用户相似性。
- 在三个数据集上验证,显著提升非重叠用户性能且不损失整体准确率。
- 方法通用性强,可无缝接入任意跨域推荐模型,适合注重公平性的场景。
跨域推荐(CDR)方法通常依赖重叠用户将知识从源域迁移到目标域。然而,实证研究揭示了这些方法中的关键偏见:重叠用户推荐质量显著提升,而非重叠用户获益极少,甚至性能下降。这种不公平可能削弱用户信任,进而影响业务参与度和收入。为此,我们提出一种新方法,为非重叠目标域用户生成虚拟源域用户。该方法采用双注意力机制识别重叠与非重叠用户间的相似性,从而合成真实感强的虚拟用户嵌入。我们进一步引入限制器组件,确保生成的虚拟用户符合真实数据分布,同时保留用户个体特征。值得注意的是,该方法具备模型无关性,可无缝集成至任意CDR模型。在三个公开数据集上,结合五种CDR基线的全面实验表明,该方法有效缓解了非重叠用户偏见,且未牺牲整体准确率。代码已开源:https://github.com/WeixinChen98/VUG。
原文摘要 · Abstract (English)
Cross-domain recommendation (CDR) methods predominantly leverage overlapping users to transfer knowledge from a source domain to a target domain. However, through empirical studies, we uncover a critical bias inherent in these approaches: while overlapping users experience significant enhancements in recommendation quality, non-overlapping users benefit minimally and even face performance degradation. This unfairness may erode user trust, and, consequently, negatively impact business engagement and revenue. To address this issue, we propose a novel solution that generates virtual source-domain users for non-overlapping target-domain users. Our method utilizes a dual attention mechanism to discern similarities between overlapping and non-overlapping users, thereby synthesizing realistic virtual user embeddings. We further introduce a limiter component that ensures the generated virtual users align with real-data distributions while preserving each user's unique characteristics. Notably, our method is model-agnostic and can be seamlessly integrated into any CDR model. Comprehensive experiments conducted on three public datasets with five CDR baselines demonstrate that our method effectively mitigates the CDR non-overlapping user bias, without loss of overall accuracy. Our code is publicly available at https://github.com/WeixinChen98/VUG.
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