用虚拟观众角色模拟反馈，提升海报设计的多视角协同效率
PosterMate: Audience-driven Collaborative Persona Agents for Poster Design
- 构建基于营销文档的虚拟观众角色，模拟真实人群反馈
- 12人用户研究验证其能捕捉被忽视视角，100人测试显示反馈符合角色设定
- 适合需要多角度优化设计的团队或创作者使用
海报设计若能获得目标受众的同步反馈，将显著提升质量。然而，汇聚多样视角并协调设计修改仍具挑战。近年来生成式AI为模拟人类互动提供了可能，但其在设计反馈中的应用尚不明确。我们提出PosterMate，一个通过营销文档构建观众角色代理的海报设计助手。该系统从每个角色代理处收集对海报各组件的反馈，并由调解者引导讨论，最终达成一致修改意见并直接融入设计。用户研究（N=12）表明，PosterMate可有效捕捉被忽略的观点，且具备良好原型制作能力。控制性在线评估（N=100）进一步验证：单个角色代理的反馈与其身份设定相符，讨论过程能有效整合不同角色的多元视角。
原文摘要 · Abstract (English)
Poster designing can benefit from synchronous feedback from target audiences. However, gathering audiences with diverse perspectives and reconciling them on design edits can be challenging. Recent generative AI models present opportunities to simulate human-like interactions, but it is unclear how they may be used for feedback processes in design. We introduce PosterMate, a poster design assistant that facilitates collaboration by creating audience-driven persona agents constructed from marketing documents. PosterMate gathers feedback from each persona agent regarding poster components, and stimulates discussion with the help of a moderator to reach a conclusion. These agreed-upon edits can then be directly integrated into the poster design. Through our user study (N=12), we identified the potential of PosterMate to capture overlooked viewpoints, while serving as an effective prototyping tool. Additionally, our controlled online evaluation (N=100) revealed that the feedback from an individual persona agent is appropriate given its persona identity, and the discussion effectively synthesizes the different persona agents' perspectives.
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