负向新闻在社交媒体上少见且互动少，跨六国数据证实。
Negative news posts are less prevalent and generate lower user engagement than non-negative news posts across six countries
- 用多语言分类器分析600万条新闻帖，区分政治与非政治、正负向
- 负向新闻仅占12.6%，互动量比正向低15%点赞和13%评论
- 负向新闻互动占比仅10.2%-13.1%，适合关注传播规律的研究者
尽管负向新闻常被研究，但缺乏对社交平台上负向与非负向新闻帖子的普遍性及用户互动的比较证据。本研究基于2020年1月1日至2024年4月1日期间，来自美国、英国、爱尔兰、波兰、法国、西班牙六国97家媒体组织发布的6,081,134条Facebook新闻帖，构建两种多语言分类器，用于标注帖子是否为政治类及正负向。结果显示：（1）负向新闻仅占总量的12.6%；（2）政治新闻与非政治新闻的负向程度无显著差异；（3）美国政治新闻的负向程度平均比其他五国低40%；（4）负向新闻获得的点赞数减少15%，评论数减少13%；（5）负向新闻所贡献的用户总互动量仅为10.2%至13.1%。研究为新闻传播中的情绪效应提供了实证依据。
原文摘要 · Abstract (English)
Although news negativity is often studied, missing is comparative evidence on the prevalence of and engagement with negative political and non-political news posts on social media. We use 6,081,134 Facebook posts published between January 1, 2020, and April 1, 2024, by 97 media organizations in six countries (U.S., UK, Ireland, Poland, France, Spain) and develop two multilingual classifiers for labeling posts as (non-)political and (non-)negative. We show that: (1) negative news posts constitute a relatively small fraction (12.6%); (2) political news posts are neither more nor less negative than non-political news posts; (3) U.S. political news posts are less negative relative to the other countries on average (40% lower odds); (4) Negative news posts get 15% fewer likes and 13% fewer comments than non-negative news posts. Lastly, (5) we provide estimates of the proportion of the total volume of user engagement with negative news posts and show that only between 10.2% to 13.1% of engagement is linked to negative posts by the analyzed news organizations.
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