用补充信息增强自适应问卷,提升用户行为预测精度
Modeling User Behavior from Adaptive Surveys with Supplemental Context
- 通过晚融合注意力机制,优先保留问卷数据,仅在必要时引入外部上下文
- 在多标签预测任务中显著优于纯问卷基线模型
- 适合需要高可解释性与灵活扩展的个性化推荐场景
用户行为建模在众多行业中至关重要,理解偏好、意图或决策有助于实现个性化、精准投放与战略制定。传统问卷因可解释性强、结构清晰且部署简便,长期作为行为数据采集的主要手段。然而,问卷受限于用户疲劳、回答不全及长度约束,难以全面捕捉用户行为。本文提出LANTERN(Late-Attentive Network for Enriched Response Modeling),一种模块化架构,通过融合自适应问卷响应与补充上下文信号来建模用户行为。我们验证了保持问卷主导地位的价值:采用选择性门控、残差连接与跨注意力晚融合机制,将问卷数据作为主信号,仅在相关时引入外部模态。LANTERN在多标签预测任务中显著优于纯问卷基线模型。进一步通过消融实验与罕见/频繁属性分析,探究了阈值敏感性与选择性模态依赖的收益。其模块化设计支持新编码器与动态数据集的可扩展集成。本工作为以问卷为核心的用户行为建模提供了实用且可扩展的解决方案。
原文摘要 · Abstract (English)
Modeling user behavior is critical across many industries where understanding preferences, intent, or decisions informs personalization, targeting, and strategic outcomes. Surveys have long served as a classical mechanism for collecting such behavioral data due to their interpretability, structure, and ease of deployment. However, surveys alone are inherently limited by user fatigue, incomplete responses, and practical constraints on their length making them insufficient for capturing user behavior. In this work, we present LANTERN (Late-Attentive Network for Enriched Response Modeling), a modular architecture for modeling user behavior by fusing adaptive survey responses with supplemental contextual signals. We demonstrate the architectural value of maintaining survey primacy through selective gating, residual connections and late fusion via cross-attention, treating survey data as the primary signal while incorporating external modalities only when relevant. LANTERN outperforms strong survey-only baselines in multi-label prediction of survey responses. We further investigate threshold sensitivity and the benefits of selective modality reliance through ablation and rare/frequent attribute analysis. LANTERN's modularity supports scalable integration of new encoders and evolving datasets. This work provides a practical and extensible blueprint for behavior modeling in survey-centric applications.
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