arXiv:2507.22213cs.IRcs.LG2025-07中稿 · SIGIR eCom'25被引 2

用用户意图优化电商搜索改写,提升推荐相关性。

Intent-Aware Neural Query Reformulation for Behavior-Aligned Product Search

  • 从用户行为中提取细粒度意图信号,构建高保真数据集。
  • 改写结果在多个品类中显著提升精准率指标。
  • 适合做智能搜索、推荐系统优化的研究与工程人员。

理解并建模买家意图是优化电商搜索系统中查询改写的核心挑战。本文设计了一套稳健的数据流水线,用于挖掘和分析大规模用户查询日志,重点从显式交互与隐式行为线索中提取细粒度意图信号。通过先进的序列挖掘技术和监督学习模型,流水线系统化捕捉潜在购买意图的模式,构建出高保真、富含意图信息的数据集。所提出的框架通过基于推断用户意图而非表层词汇信号的改写策略,实现查询重写与用户目标的对齐,从而提升检索相关性和下游参与度指标。在多个产品垂直领域的实证评估显示,该方法在以精度为导向的相关性指标上取得可衡量的提升。研究结果表明,以意图为中心的建模能有效弥合稀疏输入与复杂商品发现目标之间的差距,并为未来用户对齐的神经检索与排序系统奠定可扩展基础。

原文摘要 · Abstract (English)

Understanding and modeling buyer intent is a foundational challenge in optimizing search query reformulation within the dynamic landscape of e-commerce search systems. This work introduces a robust data pipeline designed to mine and analyze large-scale buyer query logs, with a focus on extracting fine-grained intent signals from both explicit interactions and implicit behavioral cues. Leveraging advanced sequence mining techniques and supervised learning models, the pipeline systematically captures patterns indicative of latent purchase intent, enabling the construction of a high-fidelity, intent-rich dataset. The proposed framework facilitates the development of adaptive query rewrite strategies by grounding reformulations in inferred user intent rather than surface-level lexical signals. This alignment between query rewriting and underlying user objectives enhances both retrieval relevance and downstream engagement metrics. Empirical evaluations across multiple product verticals demonstrate measurable gains in precision-oriented relevance metrics, underscoring the efficacy of intent-aware reformulation. Our findings highlight the value of intent-centric modeling in bridging the gap between sparse user inputs and complex product discovery goals, and establish a scalable foundation for future research in user-aligned neural retrieval and ranking systems.

搜索改写用户意图电商推荐

Thank you to arXiv for use of its open access interoperability. PaperDance 不是 arXiv 官方产品;中文卡片由大模型生成,请以原文为准。