用强化学习提升视频推荐系统用户单次会话满意度,效果显著。
RecoMind: A Reinforcement Learning Framework for Optimizing In-Session User Satisfaction in Recommendation Systems
- 基于仿真环境和现有模型构建强化学习框架,快速优化即时互动。
- 在线测试中观看超10秒视频比例提升15.81%,会话深度增加4.71%。
- 适合大规模推荐系统工程落地,尤其关注长期会话体验的团队。
现有大规模推荐系统多采用监督学习,侧重即时用户反馈。尽管强化学习(RL)可优化长期目标如会话内参与度,但因动作空间巨大且工程复杂,难以规模化应用。本文提出 RecoMind,一种基于仿真的强化学习框架,用于在大规模场景下优化会话级目标。RecoMind利用现有推荐模型构建仿真环境,并以之初始化策略,从一开始就优化即时用户交互。该方法与现有工业流水线兼容,简化了强化学习策略的训练与部署。此外,RecoMind设计了定制探索策略,高效覆盖包含数亿物品的超大动作空间。通过大量离线模拟及在视频流平台的在线A/B测试验证,使用RecoMind训练的强化学习策略在会话满意度上显著优于传统监督学习方法。在线测试中,观看超过10秒的视频比例提升15.81%,会话深度(至少10次互动的会话)提升4.71%。RecoMind为将强化学习系统性融入大规模推荐系统提供了可行路径,对优化会话级用户满意度具有重要意义。
原文摘要 · Abstract (English)
Existing web-scale recommendation systems commonly use supervised learning methods that prioritize immediate user feedback. Although reinforcement learning (RL) offers a solution to optimize longer-term goals, such as in-session engagement, applying it at web scale is challenging due to the extremely large action space and engineering complexity. In this paper, we introduce RecoMind, a simulator-based RL framework designed for the effective optimization of session-based goals at web-scale. RecoMind leverages existing recommendation models to establish a simulation environment and to bootstrap the RL policy to optimize immediate user interactions from the outset. This method integrates well with existing industry pipelines, simplifying the training and deployment of RL policies. Additionally, RecoMind introduces a custom exploration strategy to efficiently explore web-scale action spaces with hundreds of millions of items. We evaluated RecoMind through extensive offline simulations and online A/B testing on a video streaming platform. Both methods showed that the RL policy trained using RecoMind significantly outperforms traditional supervised learning recommendation approaches in in-session user satisfaction. In online A/B tests, the RL policy increased videos watched for more than 10 seconds by 15.81\% and improved session depth by 4.71\% for sessions with at least 10 interactions. As a result, RecoMind presents a systematic and scalable approach for embedding RL into web-scale recommendation systems, showing great promise for optimizing session-based user satisfaction.
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