arXiv:2508.01265cs.IR2025-08

将游戏化机制融入推荐系统,提升用户参与度。

A Study on Enhancing User Engagement by Employing Gamified Recommender Systems

  • 结合游戏化设计增强推荐系统的用户互动性。
  • 游戏化能缓解冷启动问题并提高用户活跃度。
  • 适合对推荐系统优化与用户行为研究感兴趣的学者。

在现代商业环境中,提供个性化产品与服务是提升用户体验和用户参与度的高效手段。推荐系统通过生成个性化推荐,在数字时代扮演关键角色。随着互联网与在线技术的发展,游戏化规则在多个领域广泛应用。研究表明,将游戏化概念融入推荐系统不仅能有效缓解冷启动问题和数据不足的困境,还能显著提升用户参与度。游戏化激励用户增加系统交互,这些互动数据为推荐引擎提供了宝贵资源。与以往分别研究游戏化策略或推荐系统的工作不同,本文全面综述了游戏化推荐系统如何在不同领域应用中提升用户参与度。文章深入分析了各类推荐系统构建方法、游戏化推荐系统的方法、局限性、评估指标、已有成果、数据集、应用领域及推荐技术。该详尽分析揭示了该领域的热度、研究空白与未探索方向。本文提出的见解与未来研究方向,有望为关注用户满意度与参与度的研究者提供重要参考。

原文摘要 · Abstract (English)

Providing customized products and services in the modern business world is one of the most efficient solutions to improve users' experience and their engagements with the industries. To aim, recommender systems, by producing personalized recommendations, have a crucial role in the digital age. As a consequence of modern improvements in the internet and online-based technologies, using gamification rules also increased in various fields. Recent studies showed that considering gamification concepts in implementing recommendation systems not only can become helpful to overcome the cold start and lack of sufficient data, moreover, can effectively improve user engagement. Gamification can motivate individuals to have more activities on the system; these interactions are valuable resources of data for recommender engines. Unlike the past related works about using gamified recommendation systems in different environments or studies that particularly surveyed gamification strategies or recommenders separately, this work provides a comprehensive review of how gamified recommender systems can enhance user engagement in various domain applications. Furthermore, comparing different approaches for building recommender systems is followed by in-depth surveying about investigating the gamified recommender systems, including their approaches, limitations, evaluation metrics, proposed achievements, datasets, domain areas, and their recommendation techniques. This exhaustive analysis provides a detailed picture of the topic's popularity, gaps, and unexplored regions. It is envisaged that the proposed research and introduced possible future directions would serve as a stepping stone for researchers interested in using gamified recommender systems for user satisfaction and engagement.

推荐系统游戏化用户参与

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