考虑用户提前退出,更准确估计推荐列表的实际消费价值。
From Generation to Consumption: Personalized List Value Estimation for Re-ranking
- 将列表价值建模为分段列表价值的加权期望,权重为用户各位置退出概率。
- 用威布尔分布捕捉疲劳等随机因素,提升退出行为预测精度。
- 在快手真实数据上验证,显著优于现有方法,适合高流量推荐场景。
重排序在推荐系统中至关重要,能优化推荐列表顺序,提升用户满意度和平台收益。现有方法多采用生成-评估范式,评估器估算候选列表的整体价值,但常忽略用户可能在消费完全部列表前退出,导致生成价值与实际消费价值不匹配。为此,我们提出CAVE——一种个性化的消费感知列表价值估计框架。该框架将列表价值定义为子列表价值的期望,权重由用户在各位置的退出概率决定。退出概率分解为兴趣驱动成分与随机成分,后者通过威布尔分布建模,以捕捉疲劳等外部随机因素。通过联合建模子列表价值与用户退出行为,CAVE能更真实地估计实际列表消费价值。我们进一步从快手平台构建了三个大规模真实世界列表级基准,涵盖不同规模与用户活跃模式。在这些基准、两个亚马逊数据集及快手线上A/B测试中的大量实验表明,CAVE持续优于强基线,凸显了在重排序中显式建模用户退出的重要价值。
原文摘要 · Abstract (English)
Re-ranking is critical in recommender systems for optimizing the order of recommendation lists, thus improving user satisfaction and platform revenue. Most existing methods follow a generator-evaluator paradigm, where the evaluator estimates the overall value of each candidate list. However, they often ignore the fact that users may exit before consuming the full list, leading to a mismatch between estimated generation value and actual consumption value. To bridge this gap, we propose CAVE, a personalized Consumption-Aware list Value Estimation framework. CAVE formulates the list value as the expectation over sub-list values, weighted by user-specific exit probabilities at each position. The exit probability is decomposed into an interest-driven component and a stochastic component, the latter modeled via a Weibull distribution to capture random external factors such as fatigue. By jointly modeling sub-list values and user exit behavior, CAVE yields a more faithful estimate of actual list consumption value. We further contribute three large-scale real-world list-wise benchmarks from the Kuaishou platform, varying in size and user activity patterns. Extensive experiments on these benchmarks, two Amazon datasets, and online A/B testing on Kuaishou show that CAVE consistently outperforms strong baselines, highlighting the benefit of explicitly modeling user exits in re-ranking.
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