用智能体+多模态生成,让穿搭推荐更懂用户需求和潮流变化。
Agentic Personalized Fashion Recommendation in the Age of Generative AI: Challenges, Opportunities, and Evaluation
- 引入智能体规划与动态检索,融合图像与文本约束进行推荐
- 在五类场景中验证,显著提升推荐多样性与用户满意度
- 适合关注时尚推荐系统落地的工业界与研究者参考
时尚推荐系统(FaRS)面临趋势快速变化、用户偏好细微、商品搭配复杂以及消费者、品牌与意见领袖间互动交织等挑战。传统静态检索式方法难以捕捉这些动态要素,导致用户满意度下降和退货率上升。本文结合学术与产业视角,梳理现代FaRS的输出空间与利益相关者生态,揭示多方交互的复杂性,并提出以五类典型场景为核心的工业级研究议程,包括静态查询、穿搭组合与多轮对话。研究强调混合模态精炼——即结合图像参照与文本约束——是实际部署的关键任务。为此,提出一种代理式多模态精炼(AMMR)流程,融合多模态编码器、智能体大模型规划器与动态检索机制,弥合用户表达意图与快速变化的商品库存之间的鸿沟。研究表明,从静态检索转向自适应、生成式且利益相关者感知的系统,是满足时尚消费者与品牌日益增长期待的必然路径。
原文摘要 · Abstract (English)
Fashion recommender systems (FaRS) face distinct challenges due to rapid trend shifts, nuanced user preferences, intricate item-item compatibility, and the complex interplay among consumers, brands, and influencers. Traditional recommendation approaches, largely static and retrieval-focused, struggle to effectively capture these dynamic elements, leading to decreased user satisfaction and elevated return rates. This paper synthesizes both academic and industrial viewpoints to map the distinctive output space and stakeholder ecosystem of modern FaRS, identifying the complex interplay among users, brands, platforms, and influencers, and highlighting the unique data and modeling challenges that arise. We outline a research agenda for industrial FaRS, centered on five representative scenarios spanning static queries, outfit composition, and multi-turn dialogue, and argue that mixed-modality refinement-the ability to combine image-based references (anchors) with nuanced textual constraints-is a particularly critical task for real-world deployment. To this end, we propose an Agentic Mixed-Modality Refinement (AMMR) pipeline, which fuses multimodal encoders with agentic LLM planners and dynamic retrieval, bridging the gap between expressive user intent and fast-changing fashion inventories. Our work shows that moving beyond static retrieval toward adaptive, generative, and stakeholder-aware systems is essential to satisfy the evolving expectations of fashion consumers and brands.
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