Facebook助孟加拉抗议者构建集体身份，对抗权威叙事。
Monsoon Uprising in Bangladesh: How Facebook Shaped Collective Identity
- 用视觉修辞与数字讽刺构建共享符号
- 红⾊象征、'拉扎卡尔'戏谑用法凝聚反抗共识
- 适合研究数字时代抗争动员与身份建构的读者
本研究探讨2024年7月孟加拉国民主抗议运动——“季风起义”期间，Facebook如何塑造集体身份。在政府镇压背景下，抗议者将Facebook作为核心抵抗空间，通过多模态表达如图片、表情包、视频、话题标签和讽刺内容，实现参与者之间的团结。研究采用质性方法，分析视觉修辞、语言话语与数字反讽，揭示共享符号、抗议艺术与口号如何建立凝聚力。关键元素包括红色的象征性使用、“拉扎卡尔”一词的戏谑隐喻，以及广泛传播的勇气、不公与抵抗意象。结果表明，Facebook上的视觉与语言策略不仅激发公众情绪，更构建起挑战威权话语的强大集体认同。本研究展示在线平台在数字时代如何成为身份建构与政治动员的有力工具。
原文摘要 · Abstract (English)
This study investigates how Facebook shaped collective identity during the July 2024 pro-democracy uprising in Bangladesh, known as the Monsoon Uprising. During government repression, protesters turned to Facebook as a central space for resistance, where multimodal expressions, images, memes, videos, hashtags, and satirical posts played an important role in unifying participants. Using a qualitative approach, this research analyzes visual rhetoric, verbal discourse, and digital irony to reveal how shared symbols, protest art, and slogans built a sense of solidarity. Key elements included the symbolic use of red, the ironic metaphorical use of the term "Razakar", and the widespread sharing of visuals representing courage, injustice, and resistance. The findings show that the combination of visual and verbal strategies on Facebook not only mobilized public sentiment, but also built a strong collective identity that challenged authoritarian narratives. This study tries to demonstrate how online platforms can serve as powerful tools for identity construction and political mobilization in the digital age.
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