arXiv:2508.04032cs.IRcs.AI2025-08

用大模型动态构建用户知识图谱,提升推荐系统的意外发现性。

Enhancing Serendipity Recommendation System by Constructing Dynamic User Knowledge Graphs with Large Language Models

  • 通过两跳兴趣推理动态构建用户知识图谱,挖掘潜在兴趣
  • 在线实验显示曝光新颖度提升4.62%,点击新颖度提升4.85%
  • 适合追求推荐多样性与用户体验的工业级推荐系统

工业推荐系统中的反馈循环加剧内容同质化,形成信息茧房,降低用户满意度。近年来,大语言模型(LLMs)因其广泛的世界知识和优越的推理能力,在意外发现性推荐中展现出潜力。然而,这些模型仍面临推理过程合理性、结果实用性以及满足工业推荐系统延迟要求的挑战。为此,我们提出一种利用LLM动态构建用户知识图谱的方法,以增强推荐系统的意外发现性。该方法包含两阶段框架:(1) 两跳兴趣推理,基于用户静态画像和历史行为,通过LLM动态构建用户知识图谱,并在图上进行两跳推理,识别用户潜在兴趣;(2) 近线适应,一种低成本部署方案,提出u2i(用户到物品)检索模型,同时具备i2i(物品到物品)检索能力,所检索物品不仅与用户新出现的兴趣高度相关,且保留传统u2i检索的高转化率。在拥有数千万用户的Dewu应用上的在线实验表明,该方法使曝光新颖度提升4.62%,点击新颖度提升4.85%,人均观看时长增加0.15秒,独立访客点击率提升0.07%,独立访客互动渗透率提升0.30%,显著改善用户体验。

原文摘要 · Abstract (English)

The feedback loop in industrial recommendation systems reinforces homogeneous content, creates filter bubble effects, and diminishes user satisfaction. Recently, large language models(LLMs) have demonstrated potential in serendipity recommendation, thanks to their extensive world knowledge and superior reasoning capabilities. However, these models still face challenges in ensuring the rationality of the reasoning process, the usefulness of the reasoning results, and meeting the latency requirements of industrial recommendation systems (RSs). To address these challenges, we propose a method that leverages llm to dynamically construct user knowledge graphs, thereby enhancing the serendipity of recommendation systems. This method comprises a two stage framework:(1) two-hop interest reasoning, where user static profiles and historical behaviors are utilized to dynamically construct user knowledge graphs via llm. Two-hop reasoning, which can enhance the quality and accuracy of LLM reasoning results, is then performed on the constructed graphs to identify users' potential interests; and(2) Near-line adaptation, a cost-effective approach to deploying the aforementioned models in industrial recommendation systems. We propose a u2i (user-to-item) retrieval model that also incorporates i2i (item-to-item) retrieval capabilities, the retrieved items not only exhibit strong relevance to users' newly emerged interests but also retain the high conversion rate of traditional u2i retrieval. Our online experiments on the Dewu app, which has tens of millions of users, indicate that the method increased the exposure novelty rate by 4.62%, the click novelty rate by 4.85%, the average view duration per person by 0.15%, unique visitor click through rate by 0.07%, and unique visitor interaction penetration by 0.30%, enhancing user experience.

推荐系统大模型知识图谱意外发现

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