探讨智能增强技术如何被文化化，揭示其背后的人机关系与商业影响。
Agency, Affordances, and Enculturation of Augmentation Technologies
- 从人机代理关系出发，分析非人类智能体在产业中的发展对技术普及的影响。
- 指出营销传播通过塑造用户期待，推动人们融入数字生态如元宇宙。
- 批判性审视元宇宙与增强现实的热潮，强调其社会文化建构本质。
增强技术正因多种因素经历文化渗透过程，其中人工智能（AI）的兴起尤为关键，世界知识产权组织（WIPO）称之为AI浪潮或AI爆发。第三章批判性审视一种普遍假设：复杂、涌现且具身体验的增强技术将提升生活品质、读写能力、文化、艺术、经济及社会环境。文章首先讨论AI术语的模糊性，并引入WIPO的AI技术分类体系加以澄清。接着借鉴媒介与传播研究，探讨人类与机器人之间的代理、能动性、权力及互动关系。重点分析产业中非人类代理的发展，作为增强技术兴起的关键因素。研究还考察营销传播如何塑造用户预期，促使人们接纳并适应技术。学者们正揭示后互联网社会中，人们如何被持续吸引至商业数字景观，如元宇宙概念。最后，文章评估关于元宇宙和增强现实的近期主张。
原文摘要 · Abstract (English)
Augmentation technologies are undergoing a process of enculturation due to many factors, one being the rise of artificial intelligence (AI), or what the World Intellectual Property Organization (WIPO) terms the AI wave or AI boom. Chapter 3 focuses critical attention on the hyped assumption that sophisticated, emergent, and embodied augmentation technologies will improve lives, literacy, cultures, arts, economies, and social contexts. The chapter begins by discussing the problem of ambiguity with AI terminology, which it aids with a description of the WIPO Categorization of AI Technologies Scheme. It then draws on media and communication studies to explore concepts such as agents, agency, power, and agentive relationships between humans and robots. The chapter focuses on the development of non-human agents in industry as a critical factor in the rise of augmentation technologies. It looks at how marketing communication enculturates future users to adopt and adapt to the technology. Scholars are charting the significant ways that people are drawn further into commercial digital landscapes, such as the Metaverse concept, in post-internet society. It concludes by examining recent claims concerning the Metaverse and augmented reality.
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