用扩散模型融合跨域用户偏好,解决推荐中兴趣漂移问题。
Align-for-Fusion: Harmonizing Triple Preferences via Dual-oriented Diffusion for Cross-domain Sequential Recommendation
- 通过双方向扩散机制对齐多域用户偏好
- 在四个数据集上显著提升推荐准确率
- 适合研究跨域推荐与生成式模型的学者
个性化序列推荐旨在基于用户行为序列预测合适物品。为缓解数据稀疏和兴趣漂移问题,传统方法通常通过跨域转移引入其他域的辅助行为。然而,现有跨域序列推荐(CDSR)方法多采用先对齐后融合的范式,在表示层面进行跨域对齐并机械组合,忽视了细粒度的域特异性偏好融合。受扩散模型(DMs)用于分布匹配的启发,本文提出Align-for-Fusion框架,通过双方向扩散实现三域偏好的协调融合,命名为HorizonRec。具体而言,研究发现扩散模型中的不确定性注入是现有基于扩散的推荐系统不稳定的关键来源。为此,提出一种混合条件分布检索策略,利用用户真实行为逻辑提取的分布作为语义桥梁,实现一致的多域偏好建模。进一步设计双方向偏好扩散方法,在多域用户表征融合过程中抑制潜在噪声、强化目标相关兴趣。在两个不同平台的四个CDSR数据集上的大量实验表明,HorizonRec在细粒度三域偏好融合方面具有有效性和鲁棒性。
原文摘要 · Abstract (English)
Personalized sequential recommendation aims to predict appropriate items for users based on their behavioral sequences. To alleviate data sparsity and interest drift issues, conventional approaches typically incorporate auxiliary behaviors from other domains via cross-domain transition. However, existing cross-domain sequential recommendation (CDSR) methods often follow an align-then-fusion paradigm that performs representation-level alignment across multiple domains and combines them mechanically for recommendation, overlooking the fine-grained fusion of domain-specific preferences. Inspired by recent advances in diffusion models (DMs) for distribution matching, we propose an align-for-fusion framework for CDSR to harmonize triple preferences via dual-oriented DMs, termed HorizonRec. Specifically, we investigate the uncertainty injection of DMs and identify stochastic noise as a key source of instability in existing DM-based recommenders. To address this, we introduce a mixed-conditioned distribution retrieval strategy that leverages distributions retrieved from users' authentic behavioral logic as semantic bridges across domains, enabling consistent multi-domain preference modeling. Furthermore, we propose a dual-oriented preference diffusion method to suppress potential noise and emphasize target-relevant interests during multi-domain user representation fusion. Extensive experiments on four CDSR datasets from two distinct platforms demonstrate the effectiveness and robustness of HorizonRec in fine-grained triple-domain preference fusion.
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