针对社区推荐难题,提出融合社交结构与用户偏好的新模型。
Community-Aware Social Community Recommendation
- 设计三编码器:捕捉全局/局部社交结构与用户偏好
- 引入互斥机制减少特征冗余,提升表征质量
- 通过社区检测损失实现社区感知嵌入,适合社交网络应用
社交推荐通过利用用户间的社交关系缓解用户-物品交互稀疏问题,已成为个性化服务的重要手段。然而现有模型多针对博客、图片等常规物品,难以适用于社区推荐,因其忽略了社区的动态性与复杂结构。本文提出CASO模型,专为社交社区推荐设计。该模型包含三个精心设计的编码器:两个基于社交模块度最大化和社交紧密度聚合,分别提取社区相关的全局与局部结构;第三个编码器利用协同过滤捕捉用户对社区的已有归属偏好。为消除信号冗余,引入社交与协同信号间的互斥机制。同时在优化中加入社区检测损失,生成具有社区感知能力的嵌入表示。在六个真实社交网络上与九个基线模型对比的实验表明,CASO在社区推荐性能上持续显著优于当前最优方法。
原文摘要 · Abstract (English)
Social recommendation, which seeks to leverage social ties among users to alleviate the sparsity issue of user-item interactions, has emerged as a popular technique for elevating personalized services in recommender systems. Despite being effective, existing social recommendation models are mainly devised for recommending regular items such as blogs, images, and products, and largely fail for community recommendations due to overlooking the unique characteristics of communities. Distinctly, communities are constituted by individuals, who present high dynamicity and relate to rich structural patterns in social networks. To our knowledge, limited research has been devoted to comprehensively exploiting this information for recommending communities. To bridge this gap, this paper presents CASO, a novel and effective model specially designed for social community recommendation. Under the hood, CASO harnesses three carefully-crafted encoders for user embedding, wherein two of them extract community-related global and local structures from the social network via social modularity maximization and social closeness aggregation, while the third one captures user preferences using collaborative filtering with observed user-community affiliations. To further eliminate feature redundancy therein, we introduce a mutual exclusion between social and collaborative signals. Finally, CASO includes a community detection loss in the model optimization, thereby producing community-aware embeddings for communities. Our extensive experiments evaluating CASO against nine strong baselines on six real-world social networks demonstrate its consistent and remarkable superiority over the state of the art in terms of community recommendation performance.
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