用扩散模型去噪多模态行为数据,提升推荐准确性。
Multi-Modal Multi-Behavior Sequential Recommendation with Conditional Diffusion-Based Feature Denoising
- 用条件扩散模型分别去噪多模态特征和用户行为序列。
- 在多个基准数据集上显著超越现有最佳方法。
- 适合做多模态推荐系统的研究与工程落地。
顺序推荐系统利用用户历史交互预测偏好。如何有效融合多种用户行为模式与物品的丰富多模态信息,以提升顺序推荐的准确性,是当前研究的前沿挑战。本文聚焦于多模态多行为顺序推荐问题,旨在解决三个关键挑战:(1) 不同行为下对模态偏好的刻画不足,用户对不同模态的关注度随行为变化;(2) 隐式反馈中噪声(如误点击)难以有效抑制;(3) 多模态表示中的模态噪声影响偏好建模。为此,我们提出新型多模态多行为顺序推荐模型M³BSR。该模型首先通过条件扩散模态去噪层去除多模态表示中的噪声;随后,利用深层行为信息引导浅层行为数据的去噪,缓解隐式反馈噪声的影响;最后,引入多专家兴趣提取层,显式建模跨行为与模态的共性及特异性兴趣,提升推荐性能。实验表明,M³BSR在多个基准数据集上显著优于现有最优方法。
原文摘要 · Abstract (English)
The sequential recommendation system utilizes historical user interactions to predict preferences. Effectively integrating diverse user behavior patterns with rich multimodal information of items to enhance the accuracy of sequential recommendations is an emerging and challenging research direction. This paper focuses on the problem of multi-modal multi-behavior sequential recommendation, aiming to address the following challenges: (1) the lack of effective characterization of modal preferences across different behaviors, as user attention to different item modalities varies depending on the behavior; (2) the difficulty of effectively mitigating implicit noise in user behavior, such as unintended actions like accidental clicks; (3) the inability to handle modality noise in multi-modal representations, which further impacts the accurate modeling of user preferences. To tackle these issues, we propose a novel Multi-Modal Multi-Behavior Sequential Recommendation model (M$^3$BSR). This model first removes noise in multi-modal representations using a Conditional Diffusion Modality Denoising Layer. Subsequently, it utilizes deep behavioral information to guide the denoising of shallow behavioral data, thereby alleviating the impact of noise in implicit feedback through Conditional Diffusion Behavior Denoising. Finally, by introducing a Multi-Expert Interest Extraction Layer, M$^3$BSR explicitly models the common and specific interests across behaviors and modalities to enhance recommendation performance. Experimental results indicate that M$^3$BSR significantly outperforms existing state-of-the-art methods on benchmark datasets.
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