arXiv:2508.05709cs.IRcs.LG2025-08AAAI被引 7

通过群体行为模拟,更准确理解用户隐式反馈。

G-UBS: Towards Robust Understanding of Implicit Feedback via Group-Aware User Behavior Simulation

  • 利用群体上下文引导个体行为建模,提升反馈解析能力。
  • 在视频推荐数据集上,播放率超30%的视频占比高4.0%。
  • 适合关注推荐系统中隐式反馈建模的研究者和工程师。

用户反馈对优化推荐系统至关重要,但显式反馈(如点赞或点踩)在实际中稀少。相比之下,从大量隐式反馈中推断用户偏好具有潜力(例如用户快速跳过推荐视频通常表明不感兴趣)。然而,隐式反馈常含噪声:用户跳过视频可能因误触或其他原因,而非真正不感兴趣。此类噪声易误判用户兴趣,从而损害推荐性能。为此,我们提出一种新型群体感知用户行为模拟(G-UBS)范式,借助相关用户群体的上下文指导,实现对个体用户隐式反馈的鲁棒且深入的理解。G-UBS通过两个核心组件运行:首先,用户群体管理者(UGM)基于大语言模型,采用“摘要-聚类-反思”流程生成群体画像;其次,用户反馈建模器(UFM)采用创新的群体感知强化学习方法,在强化学习过程中由关联群体画像引导每个用户,使UFM能鲁棒、深入地分析隐式反馈背后的原因。为评估该范式,我们构建了首个多模态隐式反馈视频推荐基准(IF-VR),涵盖15,000名用户、25,000个视频及933,000条交互记录。在IF-VR上的大量实验表明,G-UBS显著优于主流大语言模型与多模态大语言模型,播放率高于30%的视频比例高出4.0%,推理准确率提升14.9%。

原文摘要 · Abstract (English)

User feedback is critical for refining recommendation systems, yet explicit feedback (e.g., likes or dislikes) remains scarce in practice. As a more feasible alternative, inferring user preferences from massive implicit feedback has shown great potential (e.g., a user quickly skipping a recommended video usually indicates disinterest). Unfortunately, implicit feedback is often noisy: a user might skip a video due to accidental clicks or other reasons, rather than disliking it. Such noise can easily misjudge user interests, thereby undermining recommendation performance. To address this issue, we propose a novel Group-aware User Behavior Simulation (G-UBS) paradigm, which leverages contextual guidance from relevant user groups, enabling robust and in-depth interpretation of implicit feedback for individual users. Specifically, G-UBS operates via two key agents. First, the User Group Manager (UGM) effectively clusters users to generate group profiles utilizing a ``summarize-cluster-reflect" workflow based on LLMs. Second, the User Feedback Modeler (UFM) employs an innovative group-aware reinforcement learning approach, where each user is guided by the associated group profiles during the reinforcement learning process, allowing UFM to robustly and deeply examine the reasons behind implicit feedback. To assess our G-UBS paradigm, we have constructed a Video Recommendation benchmark with Implicit Feedback (IF-VR). To the best of our knowledge, this is the first multi-modal benchmark for implicit feedback evaluation in video recommendation, encompassing 15k users, 25k videos, and 933k interaction records with implicit feedback. Extensive experiments on IF-VR demonstrate that G-UBS significantly outperforms mainstream LLMs and MLLMs, with a 4.0% higher proportion of videos achieving a play rate > 30% and 14.9% higher reasoning accuracy on IF-VR.

推荐系统隐式反馈群体建模强化学习

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