同时捕捉用户跨市场共性与各市场特性,提升推荐系统泛化能力。
Dual prototype attentive graph network for cross-market recommendation
- 用双原型机制分别学习跨市场共性与单市场特性
- 在真实数据集上显著优于现有方法,提升推荐效果
- 适合需要跨国推广产品的电商平台使用
跨市场推荐系统(CMRS)旨在利用成熟市场的历史数据,推动新兴市场的多国产品推荐。然而,现有方法常忽视不同市场用户间的潜在共性偏好,主要聚焦于单一市场的特定偏好建模。本文提出双原型注意力图网络(DGRE),通过联合建模市场特异性和市场共享性来增强系统的泛化与鲁棒性。DGRE基于物品和用户图表示学习构建双原型:一方面通过跨市场用户聚类生成共享用户原型,揭示行为相似性;另一方面在各市场内聚合物品特征,构建物品侧原型以获取市场特异性信息。在真实跨市场数据集上的大量实验表明,同时建模市场共享与特异性可显著提升推荐性能。
原文摘要 · Abstract (English)
Cross-market recommender systems (CMRS) aim to utilize historical data from mature markets to promote multinational products in emerging markets. However, existing CMRS approaches often overlook the potential for shared preferences among users in different markets, focusing primarily on modeling specific preferences within each market. In this paper, we argue that incorporating both market-specific and market-shared insights can enhance the generalizability and robustness of CMRS. We propose a novel approach called Dual Prototype Attentive Graph Network for Cross-Market Recommendation (DGRE) to address this. DGRE leverages prototypes based on graph representation learning from both items and users to capture market-specific and market-shared insights. Specifically, DGRE incorporates market-shared prototypes by clustering users from various markets to identify behavioural similarities and create market-shared user profiles. Additionally, it constructs item-side prototypes by aggregating item features within each market, providing valuable market-specific insights. We conduct extensive experiments to validate the effectiveness of DGRE on a real-world cross-market dataset, and the results show that considering both market-specific and market-sharing aspects in modelling can improve the generalization and robustness of CMRS.
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