arXiv:2508.08726cs.AIcs.CY2025-08被引 5

用社会认知理论设计大模型社交智能体,让虚拟角色更像真人。

Simulating Generative Social Agents via Theory-Informed Workflow Design

  • 基于社会认知理论构建动机-规划-学习三模块框架
  • 在复杂情境下行为偏离真实数据降低75%以上
  • 适合研究虚拟人、社会模拟和具身智能的开发者

大语言模型展现出强大的推理与角色扮演能力,为基于代理的社会模拟带来新机遇。然而,现有代理大多针对特定场景定制,缺乏统一设计框架,限制了其在不同社会情境中的泛化能力及行为一致性。为此,我们提出一种基于社会认知理论的理论驱动框架,提供系统化的大模型社交智能体设计流程。该框架包含动机、行动规划和学习三个核心模块,使智能体能推理目标、规划连贯行动并随时间调整行为,从而实现更灵活、情境适配的响应。全面实验表明,理论驱动的智能体在复杂条件下重现真实人类行为模式,相比经典生成基线,在多个保真度指标上行为偏差降低高达75%。消融实验进一步显示,移除动机、规划或学习模块会使错误增加1.5至3.2倍,证实各模块对生成真实且连贯社会行为具有独特且关键的作用。

原文摘要 · Abstract (English)

Recent advances in large language models have demonstrated strong reasoning and role-playing capabilities, opening new opportunities for agent-based social simulations. However, most existing agents' implementations are scenario-tailored, without a unified framework to guide the design. This lack of a general social agent limits their ability to generalize across different social contexts and to produce consistent, realistic behaviors. To address this challenge, we propose a theory-informed framework that provides a systematic design process for LLM-based social agents. Our framework is grounded in principles from Social Cognition Theory and introduces three key modules: motivation, action planning, and learning. These modules jointly enable agents to reason about their goals, plan coherent actions, and adapt their behavior over time, leading to more flexible and contextually appropriate responses. Comprehensive experiments demonstrate that our theory-driven agents reproduce realistic human behavior patterns under complex conditions, achieving up to 75% lower deviation from real-world behavioral data across multiple fidelity metrics compared to classical generative baselines. Ablation studies further show that removing motivation, planning, or learning modules increases errors by 1.5 to 3.2 times, confirming their distinct and essential contributions to generating realistic and coherent social behaviors.

社会模拟大模型代理行为建模

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