用分层图注意力模型,同时提升穿搭搭配与个性化推荐效果
Hybrid-Hierarchical Fashion Graph Attention Network for Compatibility-Oriented and Personalized Outfit Recommendation
- 构建用户-穿搭-商品三层图结构,融合视觉与文本特征
- 在POG数据集上各项指标超越基线,最高提升12.3%
- 适合做时尚电商推荐系统研发的工程师参考
时尚产业快速发展和产品种类激增,使用户在电商平台识别搭配合适的商品变得愈发困难。有效的时尚推荐系统对过滤无关选项、推荐合适商品至关重要。然而,现有研究通常独立处理穿搭搭配与个性化推荐,忽视了商品间及用户偏好间的复杂交互。本文提出一种名为FGAT的新框架,利用分层图表示与图注意力机制解决该问题。该框架构建用户、穿搭、商品的三层次图结构,整合视觉与文本特征,联合建模穿搭兼容性与用户偏好。通过动态加权节点重要性,在表征传播中捕捉关键交互,生成精准的用户偏好与穿搭兼容性嵌入。在POG数据集上的实验表明,FGAT优于强基线方法如HFGN,准确率、精确率、命中率、召回率及NDCG等指标均有显著提升。结果表明,将多模态视觉与文本特征结合分层图结构与注意力机制,能显著提升个性化时尚推荐系统的有效性与效率。
原文摘要 · Abstract (English)
The rapid expansion of the fashion industry and the growing variety of products have made it increasingly challenging for users to identify compatible items on e-commerce platforms. Effective fashion recommendation systems are therefore crucial for filtering irrelevant options and suggesting suitable ones. However, simultaneously addressing outfit compatibility and personalized recommendations remains a significant challenge, as these aspects are typically treated independently in existing studies, thereby overlooking the complex interactions between items and user preferences. This research introduces a new framework named FGAT, which leverages a hierarchical graph representation together with graph attention mechanisms to address this problem. The framework constructs a three-tier graph of users, outfits, and items, integrating visual and textual features to jointly model outfit compatibility and user preferences. By dynamically weighting node importance during representation propagation, the graph attention mechanism captures key interactions and produces precise embeddings for both user preferences and outfit compatibility. Evaluated on the POG dataset, FGAT outperforms strong baselines such as HFGN, achieving notable improvements in accuracy, precision, HR, recall, and NDCG. These results demonstrate that combining multimodal visual and textual features with a hierarchical graph structure and attention mechanisms significantly enhances the effectiveness and efficiency of personalized fashion recommendation systems.
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