基于用户决策风格构建对话推荐系统,提升个性化精准度与交互效率。
Research on Conversational Recommender System Considering Consumer Types
- 将用户分为四类,动态推断其决策风格与知识水平。
- 实测在三个数据集上降低交互轮次,提升推荐成功率。
- 适合关注心理建模与对话系统优化的研究者与开发者。
对话式推荐系统(CRS)通过多轮交互提供个性化服务,但现有方法常忽略用户异质性决策风格与知识水平,制约了推荐精度与效率。为此,本文提出消费者类型增强的对话推荐系统(CT-CRS),融合消费者类型建模于对话推荐中。基于消费者类型理论,定义四类用户:依赖型、高效型、谨慎型与专家型,依据决策风格(最大化者 vs. 满足者)与知识水平(高 vs. 低)划分。CT-CRS利用交互历史并微调大语言模型,实时自动推断用户类型,避免依赖静态问卷。将用户类型融入状态表示,并设计类型自适应策略,动态调整推荐粒度、多样性及属性查询复杂度。为优化对话策略,采用逆强化学习(IRL),使代理能根据用户类型逼近专家级行为。在LastFM、Amazon-Book和Yelp数据集上的实验表明,CT-CRS相比强基线显著提升推荐成功率并减少交互轮次。消融实验验证消费者类型建模与IRL均对性能提升有显著贡献。结果表明,CT-CRS为提升对话推荐个性化提供了可扩展且可解释的解决方案。
原文摘要 · Abstract (English)
Conversational Recommender Systems (CRS) provide personalized services through multi-turn interactions, yet most existing methods overlook users' heterogeneous decision-making styles and knowledge levels, which constrains both accuracy and efficiency. To address this gap, we propose CT-CRS (Consumer Type-Enhanced Conversational Recommender System), a framework that integrates consumer type modeling into dialogue recommendation. Based on consumer type theory, we define four user categories--dependent, efficient, cautious, and expert--derived from two dimensions: decision-making style (maximizers vs. satisficers) and knowledge level (high vs. low). CT-CRS employs interaction histories and fine-tunes the large language model to automatically infer user types in real time, avoiding reliance on static questionnaires. We incorporate user types into state representation and design a type-adaptive policy that dynamically adjusts recommendation granularity, diversity, and attribute query complexity. To further optimize the dialogue policy, we adopt Inverse Reinforcement Learning (IRL), enabling the agent to approximate expert-like strategies conditioned on consumer type. Experiments on LastFM, Amazon-Book, and Yelp show that CTCRS improves recommendation success rate and reduces interaction turns compared to strong baselines. Ablation studies confirm that both consumer type modeling and IRL contribute significantly to performance gains. These results demonstrate that CT-CRS offers a scalable and interpretable solution for enhancing CRS personalization through the integration of psychological modeling and advanced policy optimization.
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