arXiv:2508.14058cs.IRcs.AI2025-08中稿 · publication at ACM…被引 2

用游戏时长优化推荐,兼顾精准与多样性。

Dual-Phase Playtime-guided Recommendation: Interest Intensity Exploration and Multimodal Random Walks

  • 分强弱偏好建模,细粒度刻画用户兴趣
  • 结合时长与多模态相似性,提升跨类发现能力
  • 适合游戏平台推荐系统优化与研究者参考

视频游戏产业的迅猛发展对可扩展且能维持用户参与度的推荐系统提出了迫切需求。现有模型虽关注推荐精度与多样性,但未能充分利用游戏平台独有的播放时长行为信号,也忽视了多模态信息在增强多样性方面的潜力。本文提出一种双阶段时长引导推荐模型DP2Rec,旨在联合优化精度与多样性。首先,设计时长引导的兴趣强度探索模块,通过双贝塔建模分离强弱偏好,实现更精细的用户画像与更高准确率推荐。其次,提出时长引导的多模态随机游走模块,利用时长衍生的兴趣相似性与多模态语义相似性指导状态转移,既保留核心偏好,又通过潜在语义关联和自适应类别平衡促进跨类别探索。在真实游戏数据集上的大量实验表明,DP2Rec在推荐精度与多样性上均优于现有方法。

原文摘要 · Abstract (English)

The explosive growth of the video game industry has created an urgent need for recommendation systems that can scale with expanding catalogs and maintain user engagement. While prior work has explored accuracy and diversity in recommendations, existing models underutilize playtime, a rich behavioral signal unique to gaming platforms, and overlook the potential of multimodal information to enhance diversity. In this paper, we propose DP2Rec, a novel Dual-Phase Playtime-guided Recommendation model designed to jointly optimize accuracy and diversity. First, we introduce a playtime-guided interest intensity exploration module that separates strong and weak preferences via dual-beta modeling, enabling fine-grained user profiling and more accurate recommendations. Second, we present a playtime-guided multimodal random walks module that simulates player exploration using transitions guided by both playtime-derived interest similarity and multimodal semantic similarity. This mechanism preserves core preferences while promoting cross-category discovery through latent semantic associations and adaptive category balancing. Extensive experiments on a real-world game dataset show that DP2Rec outperforms existing methods in both recommendation accuracy and diversity.

推荐系统游戏推荐多模态时长建模

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