arXiv:2508.16453cs.SIcs.CL2025-08AAAI被引 1

分析TikTok上反建制情绪分布,发现阴谋论内容最常见,但其他领域也有隐性传播。

Anti-establishment sentiment on TikTok: Implications for understanding influence(rs) and expertise on social media

  • 通过计算方法标注金融与健康类内容中的反建制情绪
  • 阴谋论内容中反建制情绪占比最高,其他领域较少但存在
  • 平台机制可能激励用户发布反建制内容以提升互动

公众对公共机构的信任度持续下降,尤其在美国尤为明显。随着人们越来越多依赖社交媒体获取信息,理解社交媒体环境是否加剧对机构的不信任至关重要。在社交平台上,内容创作者常以专家身份自居,宣称在健康、政治等领域拥有权威,并常贬低正规机构的专业性以吸引关注。然而,这类内容的普遍程度及其对用户参与的影响尚不明确。本研究分析了社交平台TikTok上反建制情绪(AES)的分布情况。尽管TikTok是重要信息来源,但其研究仍相对不足,可为理解公众对机构态度的形成提供新视角。我们采用计算方法,在内容创作者常自称为专家的领域——金融与健康——标注帖子是否包含反建制情绪;同时以阴谋论话题为对照组,因该领域预期反建制情绪更为普遍。结果显示,反建制情绪在阴谋论内容中最为普遍,而在金融与健康领域则相对少见。然而,不同领域的互动模式存在差异,且平台可能存在激励用户发布反建制内容的机制。

原文摘要 · Abstract (English)

Distrust of public serving institutions and anti-establishment views are on the rise (especially in the U.S.). As people turn to social media for information, it is imperative to understand whether and how social media environments may be contributing to distrust of institutions. In social media, content creators, influencers, and other opinion leaders often position themselves as having expertise and authority on a range of topics from health to politics, and in many cases devalue and dismiss institutional expertise to build a following and increase their own visibility. However, the extent to which this content appears and whether such content increases engagement is unclear. This study analyzes the prevalence of anti-establishment sentiment (AES) on the social media platform TikTok. Despite its popularity as a source of information, TikTok remains relatively understudied and may provide important insights into how people form attitudes towards institutions. We employ a computational approach to label TikTok posts as containing AES or not across topical domains where content creators tend to frame themselves as experts: finance and wellness. As a comparison, we also consider the topic of conspiracy theories, where AES is expected to be common. We find that AES is most prevalent in conspiracy theory content, and relatively rare in content related to the other two topics. However, we find that engagement patterns with such content varies by area, and that there may be platform incentives for users to post content that expresses anti-establishment sentiment.

社交媒体反建制情绪TikTok内容分析

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