新闻标题的表达方式会影响用户后续搜索方向。
The Power of Framing: How News Headlines Guide Search Behavior
- 通过控制实验，研究标题语义框架如何影响用户搜索行为。
- 冲突和策略类标题使后续查询偏离原有选择，而事件类标题更具体。
- 标题框架效应在短期内持续，但随时间减弱，适合关注信息传播的研究者。
搜索引擎在人们获取信息中起核心作用，但细微线索如标题表述可能不仅影响用户认知，还改变其搜索方式。尽管框架对判断的影响已有充分研究，其对后续搜索行为的作用仍不清晰。我们开展了一项受控实验，参与者根据特定语言框架筛选标题后发起查询。结果显示，标题框架显著影响后续查询：冲突与策略类框架破坏了与先前选择的一致性，而事件类框架引发更具体的查询，较主题类更为明确。同时观察到轻微的短期框架持续效应，该效应随时间衰减。结果表明，即使短暂接触框架，也可能深刻改变用户的信息搜寻路径。
原文摘要 · Abstract (English)
Search engines play a central role in how people gather information, but subtle cues like headline framing may influence not only what users believe but also how they search. While framing effects on judgment are well documented, their impact on subsequent search behavior is less understood. We conducted a controlled experiment where participants issued queries and selected from headlines filtered by specific linguistic frames. Headline framing significantly shaped follow-up queries: conflict and strategy frames disrupted alignment with prior selections, while episodic frames led to more concrete queries than thematic ones. We also observed modest short-term frame persistence that declined over time. These results suggest that even brief exposure to framing can meaningfully alter the direction of users information-seeking behavior.
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