arXiv:2508.19463cs.HCcs.AI2025-08中稿 · publication at Int…被引 8

用AI虚拟角色实时模拟用户,辅助设计决策

"She was useful, but a bit too optimistic": Augmenting Design with Interactive Virtual Personas

  • 用大模型构建可对话的虚拟用户,支持语音交互
  • 提升调研效率并激发创意,反馈速度比传统方法快
  • 适合需要快速验证想法的设计师,但需警惕偏见

人物画像在以用户为中心的设计中被广泛用于理解与传达用户需求。然而,其静态特性、参与度有限及难以适应迭代流程的缺陷,限制了实际应用。本文提出交互式虚拟人物(IVPs):基于大语言模型的多模态对话系统,设计师可通过语音界面实时访谈、头脑风暴和获取反馈。我们通过定性研究,让八位专业用户体验设计师在用户调研、创意生成和原型评估三个环节使用名为“Alice”的IVP。结果表明,IVPs能加速信息收集、激发设计灵感并提供快速反馈。但设计师也指出存在偏见、过度乐观、真实性不足及无法完全还原人际互动等风险。研究强调,IVPs应作为真实用户参与的补充而非替代。我们探讨了提示工程、人机协同与伦理问题,并为生成式AI在设计流程中的应用提供了实践经验。

原文摘要 · Abstract (English)

Personas have been widely used to understand and communicate user needs in human-centred design. Despite their utility, they may fail to meet the demands of iterative workflows due to their static nature, limited engagement, and inability to adapt to evolving design needs. Recent advances in large language models (LLMs) pave the way for more engaging and adaptive approaches to user representation. This paper introduces Interactive Virtual Personas (IVPs): multimodal, LLM-driven, conversational user simulations that designers can interview, brainstorm with, and gather feedback from in real time via voice interface. We conducted a qualitative study with eight professional UX designers, employing an IVP named "Alice" across three design activities: user research, ideation, and prototype evaluation. Our findings demonstrate the potential of IVPs to expedite information gathering, inspire design solutions, and provide rapid user-like feedback. However, designers raised concerns about biases, over-optimism, the challenge of ensuring authenticity without real stakeholder input, and the inability of the IVP to fully replicate the nuances of human interaction. Our participants emphasised that IVPs should be viewed as a complement to, not a replacement for, real user engagement. We discuss strategies for prompt engineering, human-in-the-loop integration, and ethical considerations for effective and responsible IVP use in design. Finally, our work contributes to the growing body of research on generative AI in the design process by providing insights into UX designers' experiences of LLM-powered interactive personas.

虚拟人物AI设计交互式仿真

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