提出新视角:高频行为反映兴趣多样性,提升推荐多样性
Rethinking Purity and Diversity in Multi-Behavior Sequential Recommendation from the Frequency Perspective
- 从频率角度重新分析多行为序列推荐,区分纯度与多样性
- 实验证明低频对应兴趣纯度,高频对应兴趣多样性
- 设计PDB4Rec模型,平衡高低频信息,提升推荐效果
在推荐系统中,用户常表现出浏览、点击、购买等多种行为。多行为序列推荐(MBSR)旨在整合不同行为以提升目标行为的推荐性能。然而,部分行为数据会引入噪声。现有研究从频率视角进行数据去噪,认为低频信息更可靠,高频信息多为噪声。本文指出,高频信息并非无用,实验表明低频反映兴趣纯度,高频反映兴趣多样性。基于此,我们提出PDB4Rec模型,高效提取多频率带及其关系,并引入自举平衡机制(Boostrapping Balancer)调节其贡献,从而提升推荐性能。在真实数据集上的充分实验验证了模型的有效性与效率。
原文摘要 · Abstract (English)
In recommendation systems, users often exhibit multiple behaviors, such as browsing, clicking, and purchasing. Multi-behavior sequential recommendation (MBSR) aims to consider these different behaviors in an integrated manner to improve the recommendation performance of the target behavior. However, some behavior data will also bring inevitable noise to the modeling of user interests. Some research efforts focus on data denoising from the frequency domain perspective to improve the accuracy of user preference prediction. These studies indicate that low-frequency information tends to be valuable and reliable, while high-frequency information is often associated with noise. In this paper, we argue that high-frequency information is by no means insignificant. Further experimental results highlight that low frequency corresponds to the purity of user interests, while high frequency corresponds to the diversity of user interests. Building upon this finding, we proposed our model PDB4Rec, which efficiently extracts information across various frequency bands and their relationships, and introduces Boostrapping Balancer mechanism to balance their contributions for improved recommendation performance. Sufficient experiments on real-world datasets demonstrate the effectiveness and efficiency of our model.
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