提出新模型解决跨域推荐中的偏好混淆问题,提升推荐准确性。
Beyond Negative Transfer: Disentangled Preference-Guided Diffusion for Cross-Domain Sequential Recommendation
- 分离用户通用与特定领域的偏好,联合引导扩散过程
- 在多个真实数据集上优于现有方法,有效缓解负迁移
- 适合关注跨域推荐与噪声鲁棒性的研究者
跨域序列推荐(CDSR)通过融合多领域用户行为提升推荐质量。然而,简单聚合序列信号会引入冲突的领域特异性偏好,导致负迁移。序列推荐本身存在误点、冲动行为等噪声,而跨域异质性进一步加剧该问题。核心挑战在于分离三类交织信号:领域不变偏好、领域特异性偏好和噪声。扩散模型(DMs)具备生成去噪框架,适合分离复杂用户偏好并增强对噪声的鲁棒性。其迭代精炼过程可逐步去噪,有效捕捉细微偏好信号。但现有推荐中应用的扩散模型存在局限:序列型扩散模型常混淆共享与领域特异性偏好,跨域协同过滤型扩散模型忽略时间动态,难以建模演化偏好。为此,我们提出首个专为CDSR设计的去噪偏好引导扩散模型DPG-Diff。该模型将用户偏好分解为领域不变与领域特异性成分,联合引导反向扩散过程。这种解耦引导机制实现稳健的跨域知识迁移,缓解负迁移,并过滤序列噪声。在多个真实数据集上的大量实验表明,DPG-Diff在多项指标上持续优于当前最优基线。
原文摘要 · Abstract (English)
Cross-Domain Sequential Recommendation (CDSR) leverages user behaviors across domains to enhance recommendation quality. However, naive aggregation of sequential signals can introduce conflicting domain-specific preferences, leading to negative transfer. While Sequential Recommendation (SR) already suffers from noisy behaviors such as misclicks and impulsive actions, CDSR further amplifies this issue due to domain heterogeneity arising from diverse item types and user intents. The core challenge is disentangling three intertwined signals: domain-invariant preferences, domain-specific preferences, and noise. Diffusion Models (DMs) offer a generative denoising framework well-suited for disentangling complex user preferences and enhancing robustness to noise. Their iterative refinement process enables gradual denoising, making them effective at capturing subtle preference signals. However, existing applications in recommendation face notable limitations: sequential DMs often conflate shared and domain-specific preferences, while cross-domain collaborative filtering DMs neglect temporal dynamics, limiting their ability to model evolving user preferences. To bridge these gaps, we propose \textbf{DPG-Diff}, a novel Disentangled Preference-Guided Diffusion Model, the first diffusion-based approach tailored for CDSR, to or best knowledge. DPG-Diff decomposes user preferences into domain-invariant and domain-specific components, which jointly guide the reverse diffusion process. This disentangled guidance enables robust cross-domain knowledge transfer, mitigates negative transfer, and filters sequential noise. Extensive experiments on real-world datasets demonstrate that DPG-Diff consistently outperforms state-of-the-art baselines across multiple metrics.
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