超89%记者认为AI会显著加剧虚假信息风险
Journalists' Perceptions of Artificial Intelligence and Disinformation Risks
- 对巴斯克地区504名记者进行问卷调查,分析AI对新闻业影响
- 89.88%记者认为AI将显著增加虚假信息风险,经验越丰富越担忧
- 主要担忧包括难识别假内容、深度伪造及数据错误,且这些风险常被关联看待
本研究探讨了记者对人工智能(AI)在虚假信息传播中作用的看法,这一问题因生成式AI的快速发展及其对新闻生产与媒体组织的影响而日益凸显。通过定量方法,对巴斯克地区504名记者开展线上及电话调查(2024年5月至6月),调查对象通过官方媒体名录并经巴斯克记者协会支持确定,涵盖社会人口学与职业变量,以及对AI影响新闻业的态度。结果显示,89.88%的记者认为AI将显著或明显加剧虚假信息风险,该观点在性别与媒体类型间一致,但资深记者更为突出。统计分析显示,从业年限与风险感知呈显著正相关,使用AI与风险感知亦存在关联。主要风险为难以检测虚假内容与深度伪造,以及获取不准确或错误数据。共现分析表明这些风险常被视为相互关联。研究凸显记者对AI在信息生态中角色的复杂多重忧虑。
原文摘要 · Abstract (English)
This study examines journalists' perceptions of the impact of artificial intelligence (AI) on disinformation, a growing concern in journalism due to the rapid expansion of generative AI and its influence on news production and media organizations. Using a quantitative approach, a structured survey was administered to 504 journalists in the Basque Country, identified through official media directories and with the support of the Basque Association of Journalists. This survey, conducted online and via telephone between May and June 2024, included questions on sociodemographic and professional variables, as well as attitudes toward AI's impact on journalism. The results indicate that a large majority of journalists (89.88%) believe AI will considerably or significantly increase the risks of disinformation, and this perception is consistent across genders and media types, but more pronounced among those with greater professional experience. Statistical analyses reveal a significant association between years of experience and perceived risk, and between AI use and risk perception. The main risks identified are the difficulty in detecting false content and deepfakes, and the risk of obtaining inaccurate or erroneous data. Co-occurrence analysis shows that these risks are often perceived as interconnected. These findings highlight the complex and multifaceted concerns of journalists regarding AI's role in the information ecosystem.
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