用AI助手让买卖双方通过对话高效管理二手市场交易
FaMA: LLM-Empowered Agentic Assistant for Consumer-to-Consumer Marketplace
- 用大模型驱动的智能体替代复杂界面,支持自然语言操作
- 98%任务成功率,交互速度提升最高2倍
- 适合不擅长操作界面的普通用户快速上手
基于大语言模型的代理型AI正推动生成系统向主动、目标导向的自治智能体演进,具备规划、记忆与工具调用能力。这一进展为解决复杂数字环境中的长期难题带来新机遇。在消费者对消费者(C2C)电商平台上,核心任务常需用户面对复杂的图形用户界面,导致买卖双方体验耗时。本文提出一种新型方法:通过大模型赋能的智能体助手简化交互流程。该智能体作为市场的新对话入口,将主要交互模式从复杂界面转向直观对话。通过理解自然语言指令,智能体自动执行高摩擦工作流。对卖家而言,可简化商品信息更新与续期,支持批量消息发送;对买家,则通过对话式搜索实现更高效的寻品体验。本文介绍Facebook Marketplace Assistant(FaMA)的架构设计,论证该代理式对话范式是一种轻量且易用的替代方案,显著提升用户管理市场活动的效率。实验表明,FaMA在完成复杂任务上达到98%的成功率,并使交互时间最多缩短50%(即提速2倍)。
原文摘要 · Abstract (English)
The emergence of agentic AI, powered by Large Language Models (LLMs), marks a paradigm shift from reactive generative systems to proactive, goal-oriented autonomous agents capable of sophisticated planning, memory, and tool use. This evolution presents a novel opportunity to address long-standing challenges in complex digital environments. Core tasks on Consumer-to-Consumer (C2C) e-commerce platforms often require users to navigate complex Graphical User Interfaces (GUIs), making the experience time-consuming for both buyers and sellers. This paper introduces a novel approach to simplify these interactions through an LLM-powered agentic assistant. This agent functions as a new, conversational entry point to the marketplace, shifting the primary interaction model from a complex GUI to an intuitive AI agent. By interpreting natural language commands, the agent automates key high-friction workflows. For sellers, this includes simplified updating and renewal of listings, and the ability to send bulk messages. For buyers, the agent facilitates a more efficient product discovery process through conversational search. We present the architecture for Facebook Marketplace Assistant (FaMA), arguing that this agentic, conversational paradigm provides a lightweight and more accessible alternative to traditional app interfaces, allowing users to manage their marketplace activities with greater efficiency. Experiments show FaMA achieves a 98% task success rate on solving complex tasks on the marketplace and enables up to a 2x speedup on interaction time.
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