用搜索反馈强化学习,让电商查询扩展更精准。
LESER: Learning to Expand via Search Engine-feedback Reinforcement in e-Commerce
- 基于实时搜索反馈训练大模型,自动优化查询扩展
- 在真实电商数据上提升检索相关性和覆盖率,用户点击率显著提高
- 适合需要高精度查询扩展的电商平台和推荐系统
电商搜索中用户查询常短且模糊,难以准确匹配商品库。单一查询可能隐含多种矛盾需求,现有方法如神经查询扩展和提示型大模型难以捕捉细微意图,易违反平台规则且难规模化。本文提出LESER框架,利用实时搜索反馈作为监督信号,微调上下文感知的大模型。将查询扩展视为检索优化任务,采用分组相对策略优化方法,直接从相关性与覆盖度指标中学习。LESER能推理搜索结果,生成符合平台规范且提升检索效果的查询扩展。在大规模真实电商数据集上验证,无论离线还是在线测试均表现优异,显著提升语义覆盖、检索相关性及用户参与度,是一种实用且可扩展的现代搜索解决方案。
原文摘要 · Abstract (English)
User queries in e-commerce search are often vague, short, and underspecified, making it difficult for retrieval systems to match them accurately against structured product catalogs. This challenge is amplified by the one-to-many nature of user intent, where a single query can imply diverse and competing needs. Existing methods, including neural query expansion and prompting-based LLM approaches, fall short in real-world settings: they struggle to capture nuanced user intent, often generate outputs that violate platform constraints, and rely on workflows that are difficult to scale in production. We propose Learning to Expand via Search Engine-feedback Reinforcement (LESER), a novel framework that fine-tunes a context-aware LLM using real-time search engine feedback as supervision. LESER formulates query expansion as a retrieval optimization task and leverages Group Relative Policy Optimization to learn directly from relevance and coverage metrics. LESER is trained to reason over search results and produce high quality query expansions that align with platform rules and retrieval objectives. We evaluate LESER on large-scale, real-world e-commerce datasets, demonstrating substantial improvements in both offline and online settings. Our results show that LESER not only enhances semantic coverage and retrieval relevance but also delivers measurable gains in user engagement, making it a practical and scalable solution for modern search systems.
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