揭秘工业级推荐系统的真实挑战与学术差距

Recommender systems have generated tremendous value for both users and businesses, drawing significant attention from academia and industry alike. However, due to practical constraints, academic research remains largely confined to offline dataset optimizations, lacking access to real user data and large-scale recommendation platforms. This limitation reduces practical relevance, slows technological progress, and hampers a full understanding of the key challenges in recommender systems. In this survey, we provide a systematic review of industrial recommender systems and contrast them with their academic counterparts. We highlight key differences in data scale, real-time requirements, and evaluation methodologies, and we summarize major real-world recommendation scenarios along with their associated challenges. We then examine how industry practitioners address these challenges in Transaction-Oriented Recommender Systems and Content-Oriented Recommender Systems, a new classification grounded in item characteristics and recommendation objectives. Finally, we outline promising research directions, including the often-overlooked role of user decision-making, the integration of economic and psychological theories, and concrete suggestions for advancing academic research. Our goal is to enhance academia's understanding of practical recommender systems, bridge the growing development gap, and foster stronger collaboration between industry and academia.