用AI生成搜索关键词,让播客书更易被找到。
AudioBoost: Increasing Audiobook Retrievability in Spotify Search with Synthetic Query Generation
- 用大模型根据书籍信息自动生成探索性搜索词。
- 线上测试显示播客书曝光量提升0.7%,点击率升1.22%。
- 适合想提升冷启动内容检索效果的推荐系统团队。
Spotify recently added audiobooks to its catalog,但用户与播客书的互动较少,导致搜索时难以发现新内容。为提升播客书可检索性,我们提出AudioBoost:利用大语言模型(LLMs)根据书籍元数据生成合成查询词,并将其加入查询自动补全(QAC)和搜索检索引擎。该方法同时优化用户输入和系统召回。离线评估显示合成查询质量高,线上A/B测试表明,音频书曝光量提升0.7%,点击率提高1.22%,探索性查询补全率增加1.82%。
原文摘要 · Abstract (English)
Spotify has recently introduced audiobooks as part of its catalog, complementing its music and podcast offering. Search is often the first entry point for users to access new items, and an important goal for Spotify is to support users in the exploration of the audiobook catalog. More specifically, we would like to enable users without a specific item in mind to broadly search by topic, genre, story tropes, decade, and discover audiobooks, authors and publishers they may like. To do this, we need to 1) inspire users to type more exploratory queries for audiobooks and 2) augment our retrieval systems to better deal with exploratory audiobook queries. This is challenging in a cold-start scenario, where we have a retrievabiliy bias due to the little amount of user interactions with audiobooks compared to previously available items such as music and podcast content. To address this, we propose AudioBoost, a system to boost audiobook retrievability in Spotify's Search via synthetic query generation. AudioBoost leverages Large Language Models (LLMs) to generate synthetic queries conditioned on audiobook metadata. The synthetic queries are indexed both in the Query AutoComplete (QAC) and in the Search Retrieval engine to improve query formulation and retrieval at the same time. We show through offline evaluation that synthetic queries increase retrievability and are of high quality. Moreover, results from an online A/B test show that AudioBoost leads to a +0.7% in audiobook impressions, +1.22% in audiobook clicks, and +1.82% in audiobook exploratory query completions.
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