通过分析全球听歌数据，揭示K-pop走红背后的粉丝结构。
Unveiling the Listener Structure Underlying K-pop's Global Success: A Large-Scale Listening Data Analysis
- 用海量听歌记录分析粉丝行为模式。
- 发现少量重度听众推动了K-pop全球播放量激增。
- 证实K-pop在2010年前已摆脱地域标签，成为独立音乐类型。
从2000年代中期到2010年代，K-pop超越了亚洲地区的流行地位，成为全球范围内拥有热情粉丝的音乐类型。然而，关于全球数百万听众如何聆听和感知K-pop，仍知之甚少。本研究基于Last.fm的大规模听歌数据，分析播放次数分布发现：2005至2019年间，K-pop的播放量显著增长，主要由一小部分重度听众推动。播放次数的基尼系数明显高于主流音乐类型及其他新兴小众类型。此外，基于用户自定义流派标签的分析定量表明，2005至2010年间，K-pop已摆脱区域性亚洲音乐的标签，确立为独立的音乐类型。
原文摘要 · Abstract (English)
From the mid-2000s to the 2010s, K-pop moved beyond its status as a regionally popular genre in Asia and established itself as a global music genre with enthusiastic fans around the world. However, little is known about how the vast number of music listeners across the globe have listened to and perceived K-pop. This study addresses this question by analyzing a large-scale listening dataset from Last.fm. An analysis of the distribution of play counts reveals that K-pop experienced a significant increase in plays between 2005 and 2019, largely supported by a small group of heavy listeners. The Gini coefficient in play counts is notably greater than that of existing mainstream genres and other growing niche genres. Furthermore, an analysis based on user-assigned genre tags quantitatively demonstrates that between 2005 and 2010, K-pop shed its status as a local Asian genre and established itself as a distinct music genre in its own right.
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